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On Dr. Seuss’s Guide to Twitter for Busy Executives [INFOGRAPHIC]

Cheers, Justin. 

March 12, 2014    View Comment    

On Dr. Seuss’s Guide to Twitter for Busy Executives [INFOGRAPHIC]

Hi Carl, unfortunately, I don't think I can agree with that sentiment.  There are some 645 million registers users on Twitter today and they can't all be celebrities. Certainly there is a plethora of data and case studies on small businesses using Twitter effectively as well.  I'm certainly no celebrity, but I'd venture to say, Twitter is pretty important to me both personally and professionally. Thanks for sharing your thoughts. 

March 11, 2014    View Comment    

On SMEs, Social Media, and the Costs of Managing a ‘Free’ Resource

Thanks for mentioning the Vocus/Duct Tape study Nancy.  Another observation that fits in this context is that SMBs tend to add social media as an additional duty to marketing people with existing roles.

September 29, 2012    View Comment    

On The DON’TS of Social Selling with Twitter

It's amazing to me we have to still talk about things like your third point.  Who Tweets today -- espeically a company name like Cisco -- and thinks no one will see it? 

July 4, 2012    View Comment    

On 22 Simple Tips to Grow Your Email List Organically

Not to mention what's one key thing you need to get a Facebook account?  An email address!

July 4, 2012    View Comment    

On The Day the Scoop Died

The interesting thing is that publications that focus on analyisis, i.e. The Economist, have fared quite well.

July 2, 2012    View Comment    

On The Future is SoLoMoCo: 5 Predictions for Digital Marketing

Nice Sheila, I found Tim's presentation to be excellent.  Really made me think about mobile in a way I have note done' before. 

June 20, 2012    View Comment    

On Celebrities, Popularity, Influence - Part 2

Defintely not in the context of volume, Steve.  Almost all the data in the orginal survey pointed in this direction - including the question you cite where 57% of respondants chose "Person C".  Here's a link to the orginal report if you or you readers are interested: <a href="http://www.vocus.com/social-media/influencer/index.asp">Influencer Grudge Match:  Lady Gaga vs. Bono</a>  Cheers, Frank (@Vocus)

 

October 7, 2010    View Comment    

On How Do You Define Engagement?

You certainly raise an interesting question Jacob.  Certainly there are levels of engagement -- like a wink in the real world, or the thumbs up, or a more in depth conversation.  What does a letter say, as opposed to a phone call?  You're on to something here...how to qualify it?   That's a tough question.  Nice post. 

August 26, 2010    View Comment    

On What's the ROI of the Old Spice Guy?

Maggie -- love the post -- I like how you are asking a question worth debating. However, I do agree with the sentiment I've read on these comments:  it is a bit soon to tell.  The campaign just happened, and I'd wager a guess a campaign like this was in an effort to turn things around:  sales trend down, new campaign to drive revenue. Assuming of course you have product people will love and only need to discover.  

If I were to offer any constructive criticism to an otherwise brilliant campaign -- it would have been to drip things our a little more so as to prolong the buzz, rather than fire off all the videos and build a bunch of buzz that lasts a week. Then again, who knows.  They could take this vertical:  hit up football fans in September, politicians in November, Santa at Christmas and so on.  

July 23, 2010    View Comment    

On How To Write A Social Media Press Release

Great post Sarah with practical advice.  I would also like to point out that PRWeb (Vocus) offers multimedia releases (pricing here). We did a little blog post on how some of our customers are blending social media with multimedia releases that might be of interest -- and our product manager did this great post, based on primary research, on how multimedia releases can increase metrics like time on page, by upwards of 30 seconds.

Cheers,
Frank - @vocus or @prweb

 

July 22, 2010    View Comment    

On Bloggers: 5 SEO tips (that won't make readers gouge their eyes out)

Great post, I Tweeted this!  I especially liked your idea of writing a headline for humans and then supplementing that with key words after the fact.  It's a point I was driving at, but didn't say nearly as effectively in this post:  PR pros should write for search engines.

May 22, 2010    View Comment    
 
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