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On 25 Excellent Content Marketing Tools for Your Brand

Pam,

We've just launched our new 4D Curation Squad tool that helps channel managers (social, web, blog & email) find content, repackage it with framing language, send it out over any/all of your channels, and generate analytics reports (channel v channel, as well as across channel message arcs) that help you curate content better over time.


More info at http://CurationSquad.com

April 6, 2014    View Comment    

On Social Advocacy & Politics: Targeting Your Campaign Wall Posts on Facebook

Thanks Drew. Yes, audiences are a whole new way to to target on Facebook. Creating a target audience that looks like your existing email list is a great way to identify and reach likely supporters.

February 25, 2014    View Comment    

On Social Advocacy & Politics: Twitter Reveals the Hate Behind the Politician

Some folks on Twitter seem to have missed the point of this post. This is not an assessment of the commenters to Cruz. I am not trying to say that only conservatives have criticized Cruz for his kind words about Mandela. 

My point is that many, many of the hateful comments about Mandela and about Cruz's expression of his condolences are coming from Ted Cruz's base. It is his strongest fans that are pissed at him for even suggesting that Mandela, his family an South Africa are deserving of kind words at the time of Mandela's death. 

The fact that some on the left, who already dislike Cruz, criticize his posts is simply irrelevant to the point of this post. 

Regardless of this, I thank everyone for reading, sharing and commenting on this and my other posts. Conversation is king. Carpe colloquium. 

December 10, 2013    View Comment    

On Social Advocacy & Politics: Staffing Your Digital Campaign Team

Thanks Ricky and Julio. I am glad you liked the post. I look at this as an exciting field to work in... that will become more exciting as organizations deploy larger teams.

November 8, 2013    View Comment    

On Social Advocacy & Politics: Twitter Brings the Kenyan Mall Attack to the World

I agree that this is one of the benefits of social media. Though I think the benefits are many more than a "very few."

September 24, 2013    View Comment    

On Social Advocacy & Politics: Almost There (in Congress and on Twitter)

An article in the latest NY Magazine reports that Members of Congress don't follow Members on the other side of the aisle. They still have more work to do to become truly social.

http://nymag.com/daily/intelligencer/2013/08/who-do-members-of-congress-follow-on-twitter.html

September 4, 2013    View Comment    

On Social Advocacy & Politics: What If Jeff Bezos Created a Wish List on MyWashingtonPost?

One can wish, Robin... one can wish. :-)

August 15, 2013    View Comment    

On Social Advocacy & Politics: Why Facebook Hashtags Matter for Political Campaigns

Thanks for this information Katie. I am sure Facebook users will be happy to know that they can use hashtags AND preserve their privacy settings.

June 26, 2013    View Comment    

On Social Advocacy & Politics: Why Facebook Hashtags Matter for Political Campaigns

The more I think about the mechanics of this, the more I suspect the Facebook privacy features will work with hashtags. It seems that if you designate a post as friends only, then it should not show up in the hashtag stream for non-friends.


That said, I tend to see hashtags as a great way to reach non-friends, hence my comment eralier.


I hope Facebook will clarify this. I have reached out to a contact there to ask her to answer here. Hopefully she will. :-)

June 25, 2013    View Comment    

On Social Advocacy & Politics: Why Facebook Hashtags Matter for Political Campaigns

I suspect Facebook users who also use Twitter will start immediately using hashtags. That is enough people to create a critical mass pretty quickly.

As for privacy settings, the whole point of hashtags is to reach new audiences. Using them is pretty much anti-thetical to private posts.

Prior use of hahtags did not crete links to hashtag conversations. So they were no different than just using keywords... In other words, your use of # before now added no functional value to your posts. If you want to continue using keywords the way you did in the past, just omit the # from them.

June 25, 2013    View Comment    

On Social Advocacy & Politics: 80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month

I am looking forward to your assessment of NationBuilder. Thanks

June 19, 2013    View Comment    
 
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