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On Write Social Media Posts at a Sixth Grade Reading Level

Great points Laura, and I'd also add that even though most readers can read at a higher level, it does take some energy and time to comprehend articles like that, so if the goal is to have more readers reading your content then making it as accessible as possible is key. Thanks for your insight!

June 30, 2013    View Comment    

On Write Social Media Posts at a Sixth Grade Reading Level

Thanks Barry, 

I appreciate your opinion, but can cite myriad examples where your suggestion would be misleading. The Flesch-Kincaid scale weighs heavily on syllables to determine grade-level equivalent, How many multi-syllabic words do you hear in advertising copy or in popular music?

Or take music for instance: This is the refrain from one of my favorite Ani DiFranco songs: 

"first you go under and then coming up gives you bends and when you break the surface and all you see is your friends."

And here's the refrain from the #1 song in country this week, "Blurred Lines;"

"and that's why I'm gon' take a good girl, I know you want it, I know you want it, I know you want it, You're a good girl"

Qualitatively the difference is vast, as is the success of each song. They're inversely proportional.

I think you're entiled to advocate for smarter writing, but you would be incorrect if you asserted that PhD level writing is suitable for the mass market. I'm not sure that I can think of any examples where that is true and replicatable.

As for your other points, the authors of this infographic had a point of view and shared it. I think you take what you want out of these things and leave what you want. All statistics in Internet-related studies and their resulting infographics are inherently incorrect, and it's incumbent to the reader to determine what's notable and what's not. You seem to have a strong opinion about what's not notable and what's not. 

This infographic was good about citing sources, so if you want to understand about any of the statistics that they cite feel welcome to research those.

Thanks for your comment! 

June 30, 2013    View Comment    

On How to Scale Relationship Building with Social Media [INFOGRAPHIC]

Thanks Stephanie! Great insight about scalability.

May 27, 2013    View Comment    

On How Much, in Dollars, is a Share Worth? Each Social Media Platform is Different [INFOGRAPHIC]

Thanks for the comment. I don't doubt that this data is based in reality, but the inference that the data you gleaned from your platform is representative of the general population isn't helpful for businesses that might use it to understand eCommerce or social media. Too many points are outlying comparable to similar analyses.

May 26, 2013    View Comment    

On Facebook vs Big Tech: One Generalist to Rule them All?

Chris - great analysis.  I love your insight that Facebook is trying to become a generalist social network.  I'm sure that there will be needs that Facebook cannot meet, but Graph Search makes social consumption on Facebook far easier and more controllable than it was previously.  I think this at least cements their position as the McDonalds of social media.  Cheers!

January 17, 2013    View Comment    

On Businesses Face a Facebook Conundrum

Thanks Kent for reading and for commenting!  All businesses have different aims and objectives, and I know there are many businesses that have enjoyed success on Facebook.  To you point: if a business can build a customer base and bring a product to market without having to resort to using Facebook it sounds like a much more reliable proposition to me, particularly in light of the EdgeRank changes.  Cheers!

January 11, 2013    View Comment    

On Instagram: the Most Powerful Sales Platform on the Internet?

I'm glad someone got that line - I laugh everytime I read it.

The point of course is that there is no universally applicable marketing solution and that a lot of data needs to come in before anything like this can be asserted.

November 13, 2012    View Comment    

On How much spam is really on Twitter?

Thanks, Bill!  I'm sure you're right - I simply wanted to show how they worked.  Great insight.  Cheers!

August 21, 2012    View Comment    

On How Twitter sent a message by suspending Guy Adams

Hi Kimba,  thanks for reading and taking the time to comment.  I love Twitter too, but I don't think that our accounts are in jeopardy.  I think its much more likely that the user experience will change somewhat to make it more amenable to advertisers.  We'll see, though!

August 10, 2012    View Comment    

On How soon until the social media Olympics are over? #notsoonenough

Thanks Leigh for your comment - I think you're spot on with your observation about overbranding the Olympics.  I wonder what we actually see when faced with this onslaught of marketing messages.  Apparently Hope Solo (soccer player mentioned in the piece) has a book coming out two days after the Olympics... so maybe hers is another marketing ploy rather than reckless indignance.  Cheers!

July 31, 2012    View Comment    

On How thoughtful social media strategy can influence people to buy

I'm so grateful to SMT for publishing this post by Dan Hebert - he did an exceptional job to collect best practices and to present it in a digestable package.  A really solid piece - I'm proud to be associated with it (and him)

July 27, 2012    View Comment