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Comments by Miguel Salcido Subscribe 
Thanks Kent, keep educating your partnersa. It sounds like they are already letting you do some things and that you're getting results so that is a big help.
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On Guest Blogging Vital to Any SEO Campaign
Hi Kent, well relationships don't equal improved SEO rankings directly so I'd say that links are more important. But I think that I get what you are saying. A strong relationship opens even more doors than just the link, like cross promotion, or becoming a regular contributor.