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Comments by Blair Heavey Subscribe

On 3 Waves of Social Marketing -- and Why Social Activation Is What Matters Today

Sandra,

Thanks for reading my post.  I would consider offline events as offline social activation:) My post was focused on how to engage the social customers in digital social networks but I completely agree that social activation is a broader strategy that companies need to explore as part of their marketing mix. Good luck, Blair

August 21, 2012    View Comment    
 
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