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On 6 Reasons Your Website Isn't Good Enough

Many thanks to SocialMagnets who created a great infographic called "10 Reasons why small businesses need an online presence" that inspired this post.

February 27, 2013    View Comment    

On 3 Ways Personal Bias is Hurting Your Marketing Campaign

Kristine,

Excellent point. I think you hit the nail on the head. If you actually know your customers, and know what they want on a social channel like Pinterest, you'll know what to deliver to them without your bias getting in the way.

Nate

February 11, 2013    View Comment    

On What Do You Mean My Email Subject Line Sucks?

Thanks for sharing that Nana. I don't think those would have worked on me either. See what I mean? Either the subject line is great, or the message never gets opened.

January 30, 2013    View Comment    

On The Internet Is Dead, or Something...

Still laughing. Great post. I forgot the days of taking up your phone line because you had gone online. My CommodOrr 64k remembers though.....

January 24, 2013    View Comment    

On Why Social Media Drove Tupperware to Laugh

Kent, thanks for the comments.

Nate

December 9, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

Leslie,
Great points. Thanks for your comments.

Nate

December 6, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

Carl,
You are right. There are plenty of reasons to believe social impacts revenue. It is a tough thing to measure though. Thanks for your compliments on the article.

Nate

December 6, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

An excellent point. Social's role can come in on the early side of the buying cycle. Customers may first hear of a brand on social, then start doing research. By the time they reach out to the sales rep, they may be 60% of the way through the buying cycle. You still will require high end sales people, it's just that when they first see the customer may be later in the process.
Nate

November 27, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

Greg,
So true. Hearing a CEO state "we've opted out of social" elicits a response of, "Really!? That's great. It's too bad your customer's didn't opt out of talking about your brand on social too."
Nate

November 27, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

I agree. Social is tough to quantify. It's not like email marketing where you can track so much behavior. I wouldn't be surprised that if CEOs can't quantify their investment in social, that the new social guy that you placed with them will be on the early chopping block if times get tough. It's not the right move for a company, but I can see it happening. 

Nate

November 27, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

Francisco,
Very well written. Thanks for your comments. You should turn your comments into a blog post.

Nate

November 27, 2012    View Comment    

On Why 1700 CEOs Are Wrong about Social Media

Alexander,
Thanks for the comments about the image on the article. 

I believe social media is going to continue to ramp up but that there will be a resurgence of email marketing coming as well. Email isn't as new so it's no longer sexy. But, the value of a truly engaged email list far exceeds the value of the group of people who Liked you on Facebook. Social is a powerful thing, but I'm not convinced email is going anywhere.

Nate

November 27, 2012    View Comment    
 
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