Comments by Errol Apostolopoulos Subscribe

On Year in Review: Lessons from Two Social Marketing Hits

Kent - Thanks for the comment. I think that in 2013, there will be much more Social ROI stories making their way into the public domain. Much of the "test and learn" results leading to true best practices are becoming more readily attainable.

Best, Errol

On Social Commerce: Leveraging the Consumer Evangelist

Marcus had mentioned the book, but I merged the two Pauls into one :)  

Look forward to reading it...

On Social Commerce: Leveraging the Consumer Evangelist

I'm excited to see what the next 10 years bring!

On Social Commerce: Leveraging the Consumer Evangelist

Paul - I like that definition and something I've heard Paul Marsden (http://socialcommercetoday.com) utilize from time-to-time. I agree with you that the convergence is increasing and will continue to do so.

Glad to hear that you are a fan of Moontoast!