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Comments by Erica Ayotte Subscribe

On The Difference Between Content Curation and Link Spraying

Thanks Robin!

December 18, 2012    View Comment    

On The Difference Between Content Curation and Link Spraying

Haha, that could be :-) And it sounds like you're using good, relevant content, which is (more than) half the battle.

My point there was about making sure that you as the individual or brand are adding value. 

Cheers, 

Erica

December 18, 2012    View Comment    

On The Difference Between Content Curation and Link Spraying

Thanks very much! Glad it was helpful. 

December 18, 2012    View Comment    

On Being an Expert Stinks

Hi Jesz--

Thanks so much for mentioning me in your post! I especially liked what you said about not being able to know everything. You really hit the nail on the head there. I spend A LOT of time reading industry news, as well as researching different companies, technologies, and campaigns. And I still can't know everything. If I go on vacation for a week or so, I feel like I've missed so much!

My method for staying on top of my game is to read > try > measure > then iterate, improve, or toss. That way I'm always incorporating new tech or methods into what I already know works. 

Which leads me to another point which I think is important when you're talking about expertise or leadership: the willingness to try something even if you're not sure if it will work. I've had a lot of success with the program I run. But that doesn't mean there haven't been a few things that have fallen flat. True expertise comes with some scrapes and bruises. 

An expert knows when to take a calculated risk and is not afraid of failing in the attempt to do something new or great. 

Thanks again!

December 16, 2012    View Comment    

On Social Media Gurus: Friends or Foes?

Hi Paula--

I know I'm a bit late to the party here, but I wanted to say thank you for including some of my tips in your article--very much appreciated! Also enjoyed the other tips you included as well---all great points. 

It's an important issue to continue to address. There's a big difference between hands-on experience creating and executing on strategy and regurgitating talking points. Unfortunately the industry is so new (and so fast changing) it can become difficult to tell one from the other. 

 

December 16, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

This is a very well done post! I work with small businesses and these issues come up time and time again. Specifically the "social media isn't quick" and the "social media isn't about being everywhere" are particular issues of concern. 

I think small businesses have a tendency to compare themselves to big brands on social, and they shouldn't. Just because you don't have millions of Facebook fans doesn't mean you're a failure. What they're doing are creating relationships on a scale that's appropriate for their business. And often small businesses have an advantage over large businesses because they actually know who many of their fans are in 'real' life. 

October 1, 2012    View Comment    

On How to Spot a Social Media "Expert" Who's Full of It

Hi Andy--

Yes--good point! I agree with you---keeping a focus and consistency are key, especially for corporate brands. I do think it's important to be focused as a personal brand as well, but I think the rules are a bit different for a corporate brand versus a personal account or personal brand. IMO, it's a just a matter of degree.

When I'm following a human being, I feel more connected to that person when every tweet isn't laser-focused on their industry. Humans aren't one-dimensional and I think our digital presences should reflect that. If I don't see a little variation, it feels a bit...contrived to me. However, I DO expect lots of links to articles and industry related news from corporate accounts.

Also, I don't need the people I follow to tweet or retweet every Mashable or TechCrunch article out there--I have RSS feeds in my Google Reader for that purpose. 

I guess I break it down in my mind like this: Generally speaking, I follow brands, companies, and media outlets for news and for industry trends. I follow individuals for some news (posts from lesser-known sources, for example) but more for conversation, networking, and idea sharing. 

Do you agree? Do you think it's okay for individuals to share a wider range of topics, or do you think that's a distraction? Curious to hear your thoughts...

Thanks!

 

September 14, 2012    View Comment    

On How to Spot a Social Media "Expert" Who's Full of It

Thanks, Pete! 

Your comment definitely gets to the heart of what we're challenged with as social media marketers: share of attention. In essence, not only are we competing against our brand's direct competitors, we're competing against every other brand that wants a share of our customers' and propects' attention. 

IMO, there will be much more of a focus in the industry on developing and concentrating the few "super fans" rather than all this effort going into gaining mass followership. 

September 14, 2012    View Comment    

On How to Spot a Social Media "Expert" Who's Full of It

Hi Robin--

I think the two posts are trying to accomplish different objectives. The one that you referenced is less of a checklist of how to identify an expert and more of a rundown of all the different ways social expertise can be blended with other domain area expertise to create a strong social business across an organization. 

We'll have to agree to disagree on your point about my advice being sweeping. In my opinion, it's the opposite of that: 10 very specific and actionable points that can be used when researching a consultant or candidate or even asked during an interview. The intent is to give folks a starting point for evaluation--not explore each possible skill set in all of it's complexity. 

Hopefully that makes sense. Though we seem to disagree, I do appreciate your thoughtfulness and the time you've taken to respond to my post.

Cheers, 

Erica

September 13, 2012    View Comment    

On How to Spot a Social Media "Expert" Who's Full of It

Thanks, Frederic! Great point!

September 13, 2012    View Comment    

On How to Spot a Social Media "Expert" Who's Full of It

Hi Robin--

Sorry you feel that way. Sure, there has been other posts about this topic before, but I would argue it's still a major problem in a nascent industry that is still developing standards of practice. It can be especially confusing for a business to hire a consultant for social when their own level of expertise may be low--afterall, that's why you'd hire a consultant in the first place! So the point of the post is to give those folks guidelines on what to look out for when someone espouses that they have domain expertise that they may not necessarily have. 

Do you disagree with any of the points specifically?

 

September 13, 2012    View Comment    
 
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