Hi Dan, thanks for your comment. Newsjacking is a way to infuse freshness into standard topics, such as industry best practices. If a number of people post about how to optimize Twitter for business on the same day, the content that relates best practices to a real-time event a la newsjacking is more likely to stand out and amplify reach, website traffic and engagement.
I work in marketing, and most of my readers are in marketing or business. They are who I had in mind, when I wrote this post. Marketers are always on the lookout for ways to increase engagement, and newsjacking can be a great way to do that. If you are a poet, songwriter and novelist, your content is likely already more creative and original than standard marketing or business writing. I discuss newsjacking more thoroughly here: Oreo's Expert Newsjacking of the Super Bowl Blackout