Comments by Monica Jade Romeri Subscribe

On Inbound or Outbound Marketing? Think Boundless Instead

Thanks Cody!  I agree; I am glad you liked the article. Have a good day.

On Inspired Content Creation

Thanks Becky. I am glad you enjoyed the post.

On Inspired Content Creation

Jerry, thanks so much.  I am glad you liked the post.  Have a great weekend.

On Inspired Content Creation

Karelisa, thanks for your comment.  I am very busy, so I did not fully explain newsjacking in my previous comment.  I discussed newsjacking more throroughly in my post.  However, newsjacking is not even the main focus of what I wrote about.  Anyway, I agree that newsjacking needs to be done in real-time and take advantage of a breaking news story or special event, such as Oreo and the Super Bowl black out.  Newsjacking is not only for social media content though.  Blog content can also feature newsjacking to increase engagement and creare variety. 

On Inspired Content Creation

Hi Dan, thanks for your comment.  Newsjacking is a way to infuse freshness into standard topics, such as industry best practices.  If a number of people post about how to optimize Twitter for business on the same day, the content that relates best practices to a real-time event a la newsjacking is more likely to stand out and amplify reach, website traffic and engagement.

I work in marketing, and most of my readers are in marketing or business.  They are who I had in mind, when I wrote this post.  Marketers are always on the lookout for ways to increase engagement, and newsjacking can be a great way to do that.  If you are a poet, songwriter and novelist, your content is likely already more creative and original than standard marketing or business writing.  I discuss newsjacking more thoroughly here: Oreo's Expert Newsjacking of the Super Bowl Blackout

http://www.imrcorp.com/innovative-marketing-blog/bid/62769/Oreo-s-Expert-Newsjacking-of-the-Super-Bowl-Blackout

On Protect Yourself Against Content Theft

Thanks Pawan.  Sharing content and acknowledging the author is a great practice. I am not arguing against social content curation. However, some websites repost popular content without a byline, a mention or a link, which is vexing.  Thank you for sharing your post on ethical content curation.

On 5 Parts to a Winning Social Formula

Thanks Craig.  Genuine engagement really should be a top priority in social media marketing.

On 5 Parts to a Winning Social Formula

Thanks for your kind comment Nancy.

On 5 Parts to a Winning Social Formula

Thanks so much for your kind comment.

On 5 Parts to a Winning Social Formula

Thank you Kester  I am glad you liked the article.

On Be Patient Zero of a Viral Content Outbreak

Thanks for your comment Brian.  I am glad you enjoyed the article, and I like your point about employing fun interactivity.  

On Generating New Content Ideas: Tips to Follow

Thank you so much Andrew.  Your comment is likely the kindest and best I have ever gotten.  I am glad you found the article so engaging.  Thanks again.