Building authority with the content you create and distribute properly is of great value. You can understand an author's authority by how much people are sharing the author's content and discussing it. Social content curation impacts the reach of content, which can and does affect author and brand recognition--increasing website traffic and enhancing SEO as a result. SEO is about more than link-building. I syndicate my content with proper attribution on Social Media Today, and it pays off in numerous ways, including exposure, social media reach and website traffic.
Nathan Safran recently published a great piece on Search Engine Land:
Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique
"Cutts started out with some fairly strong statements about guest posting:Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains…
So stick a fork in it: guest blogging is done…
But he added an addendum to the post (and apparently downgraded the title from an even stronger earlier statement) that seemed to acknowledge that some of the sweeping dismissals of guest posting may have been a little too… well, sweeping. (A close read of the post comments suggest that readers may have “helped” him to realize this was the case.)Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes."