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On Are We, Social Media Professionals, Destroying Social Media?

In social media, the most effective marketing is the kind that adds signifcant value to their audience's experience. All too often I see ads that don't bring anything to the party, yet companies expect their customers to carry their banners for them out of sheer affinity for the brands. Create content that makes your customers look good if they share it. It's as simple (and hard) as that. 

February 27, 2013    View Comment    

On How Google Glass Will Change Our Lives

I'm a big fan so far from what I've seen about Google Glass, but with new technologies we tend to err on the side of significance. Based on pricing ($1500 for the developer's version; a standard one can't be that much less, considering that Google probably isn't trying to profit from the first run) and demonstrated utility so far, Glass will be a luxury item for some time. It will be years before Glass (or something like it) will have any mainstream impact. 

February 25, 2013    View Comment    

On Article Writing Checklist

Great post, Steve. I just want to suggest one more addition to the checklist: Write an outline before anything. It's a little extra effort, but it does wonders for improving quality.

December 10, 2012    View Comment    

On Response to Roger Cohen: Why So Upset?

As far as I can tell, only about 150. He must be grateful for that.

December 7, 2012    View Comment    

On Mark Cuban v Mark Zuckerberg: Comments from our Facebook Page

Cuban really isn't shy, is he: "FB doesn’t seem to want to accept that its best purpose in life is as a huge time suck."

http://blogmaverick.com/2012/11/19/what-i-really-think-about-facebook/

November 20, 2012    View Comment    

On Most Top Brands on Facebook Still Don't Talk to Their Fans

That's rather heartening. Lowe's always did have a stronger focus on customer care (sort of following the Avis model); do you think your success was made more possible due to customer care being in your culture, a few fortunate hires, or a combination of both? (Or something else entirely?)

October 22, 2012    View Comment    

On Most Top Brands on Facebook Still Don't Talk to Their Fans

It's agencies like yours that give us hope there's still sanity and someone considering the clients' best interests out there. How do you feel about branded communities?

October 22, 2012    View Comment    

On Most Top Brands on Facebook Still Don't Talk to Their Fans

That's kind of fascinating, Rahul. Have your clients seen any kind of ROI since starting their Facebook pages, or do they consider it something they have to do now just to tread water? 

October 22, 2012    View Comment    

On Most Top Brands on Facebook Still Don't Talk to Their Fans

Couldn't agree with you more. If you haven't already, check out my latest piece on SAP and The Social Customer (don't worry, there isn't too much SAP in it). I talk about some of the points you make and I'd like to hear your thoughts on them.

October 22, 2012    View Comment    

On Most Top Brands on Facebook Still Don't Talk to Their Fans

@mcgannonma: Do you think that has anything to do with those industries being more passionate about their fields, innate creativity, or some combination of both? 

@MKTdojo: I read that article too. It might seem like a chicken/egg problem to the brands, but don't you think it's ultimately up to them to drum up interest? After all, consumers still have to be won.

@ewoodson: Agreed, small(er) businesses usually have fewer restrictions and their employees can be more invested in/responsible for the success of their companies, as opposed to being one of 156,000 at somewhere like Disney. 

October 19, 2012    View Comment    
 
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