@mcgannonma: Do you think that has anything to do with those industries being more passionate about their fields, innate creativity, or some combination of both?
@MKTdojo: I read that article too. It might seem like a chicken/egg problem to the brands, but don't you think it's ultimately up to them to drum up interest? After all, consumers still have to be won.
@ewoodson: Agreed, small(er) businesses usually have fewer restrictions and their employees can be more invested in/responsible for the success of their companies, as opposed to being one of 156,000 at somewhere like Disney.