It's great to hear from you.
That's a great question!
This Fast Company article is a great resource that will go more in-depth about how people engage on social media platforms: http://www.fastcompany.com/3000794/rise-visual-social-media
Also, here is another great resource from Heidi Cohen which states the benefits of visual content: http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/
I hope that you find both of these to be very helpful sources.
Thanks so much for reading our post!