Hi Zach –
I think your curiosity about Facebook changing their stance the prospect of Pages urging their fans to more frequently use Interest Lists – if it catches on – is well founded. They’ve proven time and time again that they’re not afraid to not just tinker, but make big changes to their platform.
This said, if we’re all going to hang with Facebook for the foreseeable future as a channel through which to connect with our consumers, I think it’s imperative that we take action to positively address the changes Facebook makes, particularly when they negatively impact the effectiveness of our efforts. If Facebook views changes in how we all decide to use their platform, using the tools they provide us, as an exploit, then there’s not much we can do about that… except for dropping the platform all together (which some have had success doing).
You’ve made some great points that are certainly worth consideration. Thanks for your comment.