Comments by Matthew Peneycad Subscribe

On Activate Your Social Media Community for Product Development

Not a problem! Thanks for reading and I'm happy you got something out of it.

Matthew.

On Why Putting the Intern in Charge of Social Media is a Recipe for Disaster

It sounds like we're on the same page Giselle. Thanks for chiming in.

Matthew.

On Why Putting the Intern in Charge of Social Media is a Recipe for Disaster

Haha... right on Benjamin. 

Matthew.

On Creating vs. Curating Social Media Content For Your Business

Hi Peter - Thanks very much. I'm happy that you got something out of this article.

Matthew.

On Creating vs. Curating Social Media Content For Your Business

Hey Jessie - Thanks very much for your comment. I whole-heartedly agree with you that content curation, if done properly, can be a great method of sharing your own views. If I alluded to the contrary, it was certainly an oversight, so thank you for your contribution and setting the record straight!

Thanks again.

Matthew.

On No Readers? No Worries, Your Business Blog Is Still Valuable

Hi Brooke – That’s such an amazing success story for a young blog. Also, using your blog to compliment your webinars is a fantastic idea.

Thanks so much for the comment.

Matthew.

On No Readers? No Worries, Your Business Blog Is Still Valuable

Hi Delia – Thanks so much for reading, and for the comment. It’s fantastic that you’re finding some value in blogging beyond page views and comments. You’re so right about correlating the value of meeting just a few people at a conference to developing a few meaningful connections through your blog.

Thanks again for sharing. 

Matthew.

On Time for a Little Social Media Spring Cleaning

Haha... That's too funny. Thanks Steven. 

Matthew. 

On Is There Really Such Thing As Unique Social Media Content?

Hi Jeremy, 

Thanks for the amazing comment and great perspective. I couldn’t agree more that there are some categories, subject matter, and ideas that are better trodden than others, and that a thorough understanding of your content space is critical to understanding the lengths that will be required to create unique and meaningful content for your audience.

All together, this is great advice. Thanks again.

Matthew.

On Applying 6 Habits of Remarkably Likeable People to Businesses on Social Media

Awesome, thanks Laurence.

No problem, I'm happy it struck a chord with you. Cheers.

Matthew.

On Giving Up On Social Media Is Giving Up On Your Business

Absolutely Jeff. Participation and the provision of value are of paramount importance (wow, lots of ‘p’s’) in conversations in the real world, and online on social media.

Thanks for the comment and the great advice. 

Matthew.

On Giving Up On Social Media Is Giving Up On Your Business

I agree Jonnie. Passion here is certainly a must, and hiring someone to manage a business’ social media properties is a great option for some people.

My one word of advice for anyone hiring a person or company to manage their social media properties is that they shouldn’t hire someone and forget about their social media presence. To most consumers, the way businesses conduct themselves on social media is a direct reflection of the business itself. Business owners should stay connected enough to ensure their social media activity – outsourced or not – is accurately reflecting how they want consumers to perceive their business and that activity is working to well defined objectives. 

Thanks so much for the comment.

Matthew.