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Comments by Matthew Peneycad Subscribe

On How Will Twitter's "Facebookification" Affect Brands?

Hey Peter - Great rundown of the new Twitter features.

Let's hope the highlighting of most engaging tweets is just that - a highlight - not a NewsFeed algorthim-like filtering of content.

Thanks for the post.

Matthew.

April 15, 2014    View Comment    

On Consumer Training as a Method to Improve Organic Reach on Facebook

Hi Zach –

I think your curiosity about Facebook changing their stance the prospect of Pages urging their fans to more frequently use Interest Lists – if it catches on – is well founded. They’ve proven time and time again that they’re not afraid to not just tinker, but make big changes to their platform.

This said, if we’re all going to hang with Facebook for the foreseeable future as a channel through which to connect with our consumers, I think it’s imperative that we take action to positively address the changes Facebook makes, particularly when they negatively impact the effectiveness of our efforts. If Facebook views changes in how we all decide to use their platform, using the tools they provide us, as an exploit, then there’s not much we can do about that… except for dropping the platform all together (which some have had success doing).

You’ve made some great points that are certainly worth consideration. Thanks for your comment.

Matthew.

April 11, 2014    View Comment    

On An Overdue Argument for Google+

Hey Justin - Seems like we're on the same page here.

RE: Snapchat vs. G+, I'm inclined to agree, though it probably depends on the demo being targeted.

Anyway, thanks for the comment.

Matthew.

April 7, 2014    View Comment    

On Planning for the Zero Organic Reach Apocalypse

Hey - Sounds like we're on the same page and I'm in complete agreemenet about platform selection being driven by relevance, not necessarily what's hot at the moment.

The thing about planning for zero organic reach is that even if this never becomes a reality, the practices that would prepare us for such an occurence will be beneficial regardless.

Thanks very much for the comment.

Matthew.

March 11, 2014    View Comment    

On Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

Hey Zach - I'm with you, it certainly will be interesting to see exactly how this affects reach, and I think you're hypothesis is right... that it'll be minimal. This said, another commenter in this thread just reported that he's seeing some abuse of this update already, so we'll see how things settle once FB has had a chance to monitor and optimize tagging in practise. 

Thanks for the comment.

Matthew.

February 27, 2014    View Comment    

On Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

That's interesting that you've seen abuse of this already occuring... too bad. If abuse really is this rampant, I'm with you, I'm sure we'll see some adjustments soon.

RE: a decline of users in an older demo, my money would be on FB making adjustments in advance of this becoming such a major annoyance that their user-base starts dropping off, but I suppose we'll see soon enough.

Thanks for the comment and reporting in on what you've been seeing already Daniel. Cheers.

Matthew.

February 27, 2014    View Comment    

On The Right Time May Be the Wrong Time to Publish Social Media Content

Thanks very much for the comment and kind words. It sounds like we're on the same page on this subject, and it was very similar thoughts to what you expressed that inspired this post.

If you write an article on a similar subject, please send it to me; I always love to read others' perspectives on the things I'm thinking about.

Cheers!

Matthew.

January 9, 2014    View Comment    

On The Right Time May Be the Wrong Time to Publish Social Media Content

I'm happy you got something out of it Hailley, and thanks for sharing the dilemma you face regarding publishing content for an audience spanning time zones as that is certainly a valid consideration to take into account.

Thanks again.

Matthew.

January 7, 2014    View Comment    

On Planning for the Unplannable on Social Media

Thanks for the comment Hailley... sounds like we're on the same page and thanks for the kind words.

Matthew.

December 17, 2013    View Comment    

On The 4 Things You Should Do as Soon as You Publish New Blog Content

I'm happy you enjoyed the list Samuel. With the huge amount of noise being produced by content creators, it's absolutely imperative to invest effort to promote your content and get it infront of your intended audience.

Thanks for the comment.

Matthew.

November 6, 2013    View Comment    

On The 4 Things You Should Do as Soon as You Publish New Blog Content

Thanks for the comment Ricky. It seems that we've got a similar post-publication action plan for our blog content. Depending on how many spam comments you get, moderating every comment prior to them appearing can be a great option.

Thanks again.

Matthew.

November 4, 2013    View Comment    

On 5 Arguments Why Social Media Content is a Tremendous Creative Opportunity

I'm with you Andrea. Taking on challenges and thinking about them from a number of different angles can be a satisfying pursuit. 

Thanks for the comment.

Matthew.

October 4, 2013    View Comment    
 
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