I agree Jonnie. Passion here is certainly a must, and hiring someone to manage a business’ social media properties is a great option for some people.
My one word of advice for anyone hiring a person or company to manage their social media properties is that they shouldn’t hire someone and forget about their social media presence. To most consumers, the way businesses conduct themselves on social media is a direct reflection of the business itself. Business owners should stay connected enough to ensure their social media activity – outsourced or not – is accurately reflecting how they want consumers to perceive their business and that activity is working to well defined objectives.
Thanks so much for the comment.