Comments by Paul Pruneau Subscribe

On Social Marketing Tip: Create a Voice That Will Be Heard

Thanks so much for your considered comment.

Continual content creation is no picnic for anyone. But the value of the content assets you create over time is very compelling. I have another post expanding on that premise here if you're interested: http://ow.ly/iVDOC

Thanks again and best to you!

PP

On 12 Brutally Honest Answers to Your Content Marketing Questions

Excellent post Barry.

With the power of self publishing now in the hands of so many, Content Marketing appears to have been tagged as the online marketing panacea by gurus and businesses alike.

Yet, before any brand can become a continuous publisher of content that their prospects and customers will find relevant and valuable, a step back to consider what success in this emerging discipline might actually take would be a good idea. (more here: http://ow.ly/haBke )

As your post so ably points out, adding the new requirement and responsibilities of “publisher” to your title may be outside of the competencies and abilities of many. And with the rising demand to consistently create "great" content, I suspect few will be able to step up and meet this challenge.

 

On Top 7 Chrome Extensions for Content Managers

Nice list Jason.

A few new goodies in here that I'll have to check out.

Thanks for compiling and posting. :-)

On Time to Stop Pretending About Content Marketing.

Thanks Kristian.

Glad you found it useful. Spread the word!

On 10 Point Checklist for Content Marketing

Franco,

Thanks for your comment.

As you so clearly point out, developing a USP that is actually sustainable and supportable for the long term is quite a challenge today.

But a component of that USP may have to include how brands connect and interact with their customers and prospects. And I think that is where content marketing can play a vital role.

On 10 Point Checklist for Content Marketing

Lori,

Loved your comment "...marketing is changing and writing content is blowing the marketer's classic job description out of the water."

Couldn't have said it better. And I agree with you 100%!

Best to you.

On 10 Point Checklist for Content Marketing

Kent,

Thanks for your comment Kent.

You might be right. But I chose not to use the 1st person.

I thought it might be a more arresting sub head.

Cheers :-)

On Social Media: the Hidden Costs of Success.

Hi Velly,

Thanks for your comment.

As I've attempted to disclose, the impact of Social Media on small business is not fully accounted for.

And I might add, pretending that it will somehow be magically addressed to deliver real value to a business is folly.

Best to you!

On 10 Reasons Why Your Website Redo Will Fail

Hi Jim,

Thanks for your comments. And I think you're right on.

And here's the big deal.

A brand's online presence is NEVER done and never over. So when a business is considering a new web site, few consider that this a forever event of iteration, addition and enhancement. Because that's where the online marketing bar has been set today.

And I might add, it will not be dropping any time soon.