Comments by Megan McCook Subscribe 
On 8 Strategies That May be Harming Your Brand's Image
Great article, Kristin. I really like that you emphasize educating an audience rather than selling to them. These are all very interesting tactics that any social media strategist or community manager should really pay attention to when formulating a content strategy.
On Social Media for Business: Get Social or Get Lost
Starting them young I see! Nothing wrong with that. Technically you're supposed to be of 13 years of age to create a Facebook account..but I won't tell! :)
On Social Media for Business: Get Social or Get Lost
We couldn't be more on the same page, Becca! Any business owner or social media skeptic should definitely give this video a watch. The statistical breakdown is one of the most significant representations of the importance of social media that I've ever been able to share with my not-so-social peers, friends and collegues.

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On 8 Strategies That May be Harming Your Brand's Image
I agree, Kristin! Consumers are using the internet to become more self-aware. With the clutter of self-promotional posts on the internet, people just want to know--how does this affect me? If content does not directly pertain to the audience they will lose interest.