Comments by Natascha Thomson Subscribe

On Top 10 Must Read Tips to Run a Successful Facebook Business Page

Genevieve:

great tips. I agree 100% with your approach.

The challenge is that many people are so resource strapped that they think they don't have time to do their homework. They open all kinds of social channels and "fly their planes in the dark without a well-defined destination".

Asking all those questions you ask in your deck and answering them carefully will bring long-term results. You are right, FB is not right for everybody - often in B2B there are other tools like LI or Twitter that can bear better results. But one does not know without the proper research.

Best, look forward to more blogs,

Natascha

On How to Segment Your Target Market on Social Networks

Koka:

when I read "segmentation" I was hoping you'd talk about HOW to segment people on Twitter and Facebook not that it's needed and what the criteria should be.

I agree with everything you are saying, but the challenge is dissecting ones following to find out who they are and to find out where our target audience is getting their information. I don't think testing is good enough. It requires tools and luckily there is a lot of research out there, e.g. :

• http://mashable.com/2012/03/09/social-media-demographics
• http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx

So, thanks for the blog. The hard work is to figure out how to find where the segments are (and identifying a target audience in a meaningful way, in my case for B2B, is a challenge for most companies in itself).

Best, look forward to more blogs,

Natashca

On 70% of Mobile Searches Lead to Action Within 1 Hour [Infographic]

Ahmed:

mind-boggeling stats. Thanks for sharing.

Could I syndicate your blog to http://www.MarketingXLerator.com, giving you full credit?

Best,

Natascha

On Is It Time to Jettison Some of Your Social Networks as Worthless?

Great blog, really enjoyed it, Jean!

Fully agree,

Natascha

On 5 Quick Ways To Get Traffic Through Social Media

William:

be careful about jumping on the trends. Only use them if really relevant to your message, otherwise it will be considered spam. There are some dark examples of where using trends back fired.

Otherwise good blog,

Natascha

On Is Nobody Sharing Your Content? Find a Quick Fix

Jamie:

nice and simple steps to follow.

Thanks,

Natascha

On Expert Voices: What Makes a Good Tweet?

Thanks for the comment and good idea on the blog! Let's talk next week.

Natascha

On Is B2B Social Media Marketing Behind B2C?

Thanks Stephen:

very nice of you to say.

I tell people, if you hire a consultant and they call themselves guru or even expert: RUN!
At this point, we are all still learning and things change every day.

I learn something new every single time I talk to people like you and other social media practitioners.

Branching Out Europe sounds like a great company (initially, I thought you were afficilated with "BranchOut" a FB app I despise as it shares information of your FRIENDS, if you use it.

Your offering sounds good and you obviously have integrity!

Warm regards,

Natascha
PS: In case you'd like to check out my new book: http://www.amazon.com/Rules-B2B-Social-Media-Marketing/dp/1607731134

On Is B2B Social Media Marketing Behind B2C?

Stephen:

as we seem to share very similar views on social media, here a funny article about the abuse of the word expert and guru in social media :-):

Best,

Natascha

On Expert Voices: What Makes a Good Tweet?

Thank you for taking the time to leave your encouraging comment.

There are more tips on my blog http://www.marketingxlerator.com.

You might also find Bufferapp.com useful to schedule Tweets.

Best,

Natascha

On Is B2B Social Media Marketing Behind B2C?

Kent,

I fully agree that communities are valuable for B2B marketing. Big branded ones as well as niche ones, depending on your offering.

Do you have a URL for BNI? I get a lot of returns when I Google it.

Best,

Natascha

On Is B2B Social Media Marketing Behind B2C?

Stephen:

thanks for taking the time to comment.

The ice example is also a great example for influencer engagement. Rally your fans to get the word out. The most promising way to go viral.

Your LinkedIn example is impressive. Many have a gut feeling but there seem to be free hard numbers, so thanks for sharing that.

Wishing you a great 2013,

Natascha