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Comments by Rohit Bhargava Subscribe

On The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

Thanks Christopher - I actually didn't see that spot.  I know Ralph Lauren faced significant controversy during the London Games for exactly this same issue ... and made a big deal out of showing that the gear they provided this year was made in the USA.  It is definitely a point that has the potential to get brands unwanted negative attention - thanks for sharing.

February 24, 2014    View Comment