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On Social Media Is The Responsibility Of Public Relations
Hi Jason,As a "PR guy" I completely agree.
Public Relations (read the 2 words aloud) has always been about putting people in touch with each other, building bridges and opening doors. (Although most often only understood as "media relations".)
Social Media are definitely the responsibility of PR but.... maybe not always the task of PR... Let me explain further...
If you look at the implementation of social media within the enterprize I think it should be managed by PR (internal communications) but at the end it are the employees who will make it a success or not...
Using social media for thought leadership in the context of external communication - through corporate blogging for example - should again be chaperoned by PR (media relations) but the specialist employees who will blog have much more credibility than us PR/Marketing people...
So our role is much more one of a consultant, manager, chaperon in these matters than actually running the "corporate blogger relations program" I think...
We understand communications, it is our speciality, our bread & butter so yes, we should be responsible, but then again, there is a long way to go for most PR professionals to let go of the "command & control model" and the "clipping report focus".
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
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Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
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Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”