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On 7 Reasons You Need to Be Using Google Plus Now
Thanks for reading and commenting James! To answer your question there are are couple examples of how Google+ impacts your search ranking: 1. Setting up a Google Authorship - This improves your "trust" score in Google's search algorithm to improve your ranking and also includes your picture from your Google+profile next to your search link in your results. This is more of a personalized view of search and usually leads to higher CTR's. 2. Google's social search - The search algorithm includes personalized search results specifically from Google Plus activity. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.
On 4 Reasons Your Small Business Needs to be on YouTube
Hi Stephen- Thanks for reading and commenting! I would agree with you that YouTube may not work as well for all businesses. However for service businesses or B2B's I could see a few opportunities. For example, if you have a dashboard that is used in your business that monitors online reputation you could show an example of how that works and the various metrics your company tracks. Also, interviewing experts at your company regarding how important it is to monitor your online reputation would work as well.
On 7 Reasons You Need to Be Using Google Plus Now
Thanks for reading Wesley glad you enjoyed it! Looking forward to checking out your upcoming post!