Comments by Brenda Somich Subscribe

On What the hell happened to email?

Sandra and Tammy, I whole-heartedly agree. It is all about how you approach and design your campaigns. To be successful at online marketing, I think you need to incorporate more than just social or seo. Unfortunately I think some of the "bad guys" in email began to ruin it for the rest of us. ;)

On Keep It Real: How to Use Linkedin to Maximize your Blogging ROI

Thanks Christine! Appreciate the feedback.  To use the share feature, just click on a group discussion, click "More" on the bottom right and select "Share." You can then post to multiple groups at the same time and share with your connections. Best of luck!

On They Said What?! How to Deal with a Negative Comment on Your Blog

Thanks everyone for the very "positive" and helpful comments! Glad I don't have to take my own advice on this post ;)

On Six ways to innovate with social media

Thanks, I think our tech team just emailed you separately about how the process works.  Once a member's comment has been approved, all subsequent comments from that member will also be approved.  So if a member makes routine comments, they won't get stuck in the moderation queue.  We do that to safeguard against spammers.

On Six ways to innovate with social media

Hi Leigh,

I'm the moderator for SMT and was sick with the flu yesterday and wasn't able to check pending comments until this morning.  So it's my fault, not Chris'. Sorry for the delay.

Brenda

On R.I.P. Twitter as a Marketing Platform

This is a very interesting post with some valid points, but I have to say I disagree with the statement that Twitter is not a viable marketing platform.  It's definitely possible to see diminishing returns with the growth of your follower and following base, but what about other 90+%  of brands that do not have that many?  What about the brands with 100-500 active followers, who strategically established their connections based on mutual like of content or complimentary offerings, rather than those who mass or mechanically friended people? 

The fantastic thing about Twitter (and other social networks) is that it only works as well as one has established, expanded and refined it.  If a brand is not seeing results from it, it's time to revisit the strategy and make some adjustments.  Remove the connections that aren't active, target the ones that are, and reciprocate the engagement that is already occuring. 

From my experience one can absolutely use Twitter as a viable (not to mention free) marketing platform. You just have to have a strategy in place with the dedication to build and nuture your connections, post relevant content that appeals to them and make sure that content gives them a path back to your website should they chose to take it.

On Can Social Media Be Outsourced?

I think there are definitely positives and negatives to using outsourced help with social media management.  The contractor or consultant may not have a long-term stake in the success of the project, nor have a deep understanding of the brand, but to Anthony's point, they are not prone to corporate ass kissing or group think.  The outsourcee or hired help in question will take an outside perspective and will likely have more experience and a variety of knowledge in social media than someone who has worked within the same company exclusively.  The key to success, in my opinion, is how well the outsourced help communicates with the employees, how well he or she absorbs the message and understands the brand that the company is trying to deliver. 

On 9 Social Media Topics that Need To Die

I agree, it's refreshing to see a post like this that says the things you want to but are not supposed to say.  Maybe it's not safe, but there is definitely truth to it.

On The 9 Types Of "Social Media Experts" - Which One Are You?

Definitely agree with your #10 pick Sherry.  There are many people who are good at seeing opportunities for and connecting others.  Personally I see a huge value in the Content Curators as without them, the core message often is lost in the stream and/or difficult for others to decipher.