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On The Influencers are not the ones you think…
Thanks Howard. I think we live in a disruptive era and have to cope with it. And we have to deal with these new "relation" facts, that can improve so far, our abilities to share and influence each others. I think time, truth and trust, mark strong steps in this long tail process of influence, and reality is not made of hot (but short) shots. Sustainability is more than ever, an actual concept...
On The Influencers are not the ones you think…
I'm afraid we live now in a disruptive era and have to cope with it. And it's a long way to understand, capture and tame the bulk, as it gives now us the global voice of common sense. Time, truth and trust can be modern weapons to learn with it, I guess...
On Why Facebook Now Controls The Internet
What is clear facing these new issues is that we're on the edge of a new relation, targeted and customized one, but a danger is pointing out: what's the borderline between what we really want others to know (privacy) and public, what is really interesting for other to now. When I mean "other", I feel more for other social networkers, with the idea of sharing, talking and exchanging points of view, while the web is global now. I'm afraid companies that try to market these relations and make more opportunism money don't hear that voice...And that the sharp point that could vanish away all the trust and the investiment, social networkers have, time after time, quietly built...I feel the money feer and spirit, must not make losing our head...
On Social Media Strategy Meets The Digital Art of War, revisited with Sun Tzu 2.0
Eric, thanks but are you sure this comment has to deal with the initial subject ;-) ?On espn's twitter fumble: the real value of influencers
As I understood, ESPN goes on to consider them as a brand, powerful and social media involved, for years. But brand with personality - they seem to be a part of it -, has (un)fortunately unofficial spokespeople. I could say that it's like this that we recognized a well "achieved success social media brand" ; but Paul, you always speaks about your job, obligations of such a brand, dangers and "open micro threat"...but even if you wish, can't you imagine that:- first, employees can use aka you could never find, and post lots of things without your permission
- second, you miss lots of powerful impact (including motivation of employees, proud of their brands, dying to shout it, to sell it to the world, throughout social media, and finally for free!) ; how can you ignore, power of individuals, and effects on motivation, driving them to silence while they could give other aspects of the information you give
Don't you know, that on Youtube for example, the most part of audience is NOT on official sources, but anywhere else, because of miss of trust, an deny of official "big brands"
On Are Social Sites Becoming More Important than Corporate Sites?
Well, we're facing changing times, where trust is a rare thing. Social media can cure the disease because of its friendly approach, according to too many companies website that lie...So, the audience and the buzz is the right one for sure, but the real question for this is "is this audience, beyond the buzz, is going to buy the product, or minus, talk about the brand to people who is going to"?Challenge for trust and added value is won, but business case still not. but I think, trust is a reward and so long, can drive to true and long term relationship between brands and consumers. A new kind of relation, where customers are finally, the best sellers for the brand...
Kind r.
On Who are you? And why should I trust you?
Well, "that" made my day. You're right and real, and it feels good. Too much and too quick were the last fashion rules, these past two years. It's time for taking control on the machine, because tech is only "tech" and what you decide to do with it. Pressure, business and so long are not really far in general, and disappointment makes the deal. Let's breathe a short while to recover real behaviors: the simply sharing, listening and staring facts of communities, that can make you chat with other side of the world in one click. Magic, but not cursed. That's all the difference...Thanks for advises and see me elsewhere if you like!Best R.,
L.
On Techrunch 50 Vs DEMO, Scoble Vs Chris Shipley, Bitching!
more tech events, higher charges and more shouts. The web curve, indeed...
On Techrunch 50 Vs DEMO, Scoble Vs Chris Shipley, Bitching!
Yeah it's really disappointing to see so much useless noise. Web2.0 has so much others useful goals to share and to see. Let's stare this shame event and get the lesson for the future, and future targets...
Peace for all. Peace 2.0
On 10 Step Beginners Guide to Blogging Your Personal Brand
Thx Daniel, this will help (us) and several people in the Blog jungle. Basic rules are main rules ; you drew them most well, because I always believed in the "keep it simple" statement. Kind regardsOn Live Blogging from IABC in New York
Great Robin. Say Hi from France to all, and meanwhile, let's imagine brands step forward, from "advertise" to "listen" customers. This is one pillar of social web understanding, you can't pass by. I guess this is the right place to shout it, I can't imagine if it's the right moment and audience, ready to kick, comfortable positions. But at any time, is the most difficult job not to spread trouble in ideal equal situations...And if social media was a silent weapon for new "red revolution", how should brands welcome it: with guns or flowers ?Have a nice time, and best r.
L.
On MyItThings: Blogging To Save The Planet
I will certainly go and check it out. It's for humanity's safe, and for our children, we must all write something there.
Thx for information
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Social Media for Defense Summit
When: Wed, 2012-05-23
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23
Crisis Management & Communications in a Digital Age Workshop
When: Thu, 2012-05-24
From Dummy To Genius: Tips for Social Media Metrics - Webinar with Leslie Poston
When: Thu, 2012-05-24
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06

About Social Media Today




“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”