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On Social Media Today at Web 2.0 Expo San Francisco - Thursday Update
Yes, I think the two were nice complements to each other. My intention was not to falsely assign that belief to you guys, just to highlight how strikingly the two presentations focused on opposite sides of the same coin. Thanks for the comment, and keep up the good work.On Why Does Buying Online Need To Suck?
Interesting point. Most major banks have online banking services anyway - it does seem like the banks themselves could provide a credit or debit service that retail sites could recognize directly through OpenID, so that we wouldn't have to rely a 3rd party like paypal or give each retail site our billing info.On the other hand, from the consumer perspective, making buying online that easy could be a very bad idea. Being forced to jump through a few hoops definitely gives you some time to think about whether you really want to make a purchase. If we could purchase a $1500 flatscreen online as effortlessly as we buy 99 cent songs on iTunes, I think it's safe to say a lot of us would end up making many more unwise impulse buys. Obviously, though, this makes it an even better idea for online stores.
On Chicago Trib Does Social Right: New Media Strategy Increases Readership
This is interesting. It would be great to see more newspapers and other print media outlets taking better advantage of social media, particularly considering the unfortunate state so many of them are in these days. I'd hate to see institutions like the NYTimes fall by the wayside. It may take something bigger than this, but there has to be a way for them to keep up in the new media environment. Good luck to them. At least this is a start.
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”