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On Don't Only Measure Your Brand Success With Direct ROI Indicators
Dear Mike
thanks for your comment. I do agree to your "conversion" issue. Thus, I don't think that it should automatically drive to a "website" but more to a digital property. But I do agree with all your remarks!
On The New Digital Influencers
hi there,
again, my point is not to say "forget the bloggers, move to power users". My point is just to say that when you look at so many social media strategies (sic) not so many of them embrace new usages by real users.
The former "working" marketing model is still alive, of course; look at any fashion retail industry. But in the meantime, new channels rise, and you can't just deny them. The main difference is that these channels are mostly cultural; so brands must at least wonder if some elements of cultures shouldn't be outreached.
On The New Digital Influencers
Dear Kent,
You're absolutely right, these ways of publishing can't absolutely "die". Of course, relationships matter. But the thing is that apps worlds shape new rules, new "laws". In these small dictatorships, the way UX is thought establish specific kinds of relationships and expressions. That's why there are new digital influencers: because there are wider and more diversified social worlds....
On Olympic Games Fatigue: Will London interest rise through Social Media?
thanks for this comment. I did not know your solution: if you're based close to Shoreditch, we should grab a pint or a café!
On A 5-step methodology to sell creative ideas with Social Media
indeed! I'm sorry for that...
On Five Considerations for Social Command Centers
thanks for this article David!
A tricky question: most organizations experience very diverse situations, depending on the programmes, seasons or breaking news. Do you consider that this "space" should be modified (ex: from a social newsroom to a social war-room)? Or do you think that the original space design should remain the same for any situation?
On Social Media Correspondents: The Future of Social TV?
thanks Tony! It opens a wide diversity of ideas ^^
:)
On Pinterest: When Curation Becomes Meaningful for Anyone
Hi Orlaith! You're absolutely right, but usages are just skyrocketting. I'm pretty sure they're already shaping new iterations, new ways to categorize. It's also something interesting to let users play with limited possibilités at this stage, to better anticipate future needs. Let's see in few weeks ;)On Closing the Books: A Report to our Community
exciting and challenging new chain!
I'm proud to be one of yours ;)
On The day social became anti-social: Trust, Ethics and Google Buzz
Hello Ranea,
No nothing. Weird, arrogant and against my privacy, I guess...
On Don't Only Measure Your Brand Success With Direct ROI Indicators
Hi Fay,
Thanks for this point. All industries are not equal when it comes to social media. Nonetheless, it really depends on where you put the "social layer". Think about DuPont: on the paper, not the top glamourous way to reach their targets through Social Media. But providing social experiences and social services (think about this iphone app which allows painters to directly know which pantone is present in a specific picture) can also be considered as "social media", even if it's through "hidden spheres" and not on accessible blogs for instance;