That's an interesting point when it comes to UGC and this strange era of narcissism and self-admiration (a process more and more sought after by some individuals through social networks...maybe)
At the end, it these spotted people are then helped in their quests to achieve their projects, why not?
I don't think that it's always all white or all black: there will always be wannabe people who want to get noticed. And so what? Is it bad per se? If the brand is authentic with what she promises to them, I think it's good. In this campaign, Diesel does not promise to save the world but to spot unexpected talents. At the end, I prefer a Diesel showcasing this gallery of diversity instead of an Abercrombie & Fitch.
and thanks for commenting