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Comments by Ric Dragon Subscribe

On The Big Brand Theory: Realtor.com Engages Communities and Influencers

Aw, Thanks, Suzanne - it sounds like you're doing superb work. And yes, I agree - the most magic happens when the online go offline - and then even back online, and back offline. In my own organization, we can trace back over 25% of our sales growth to relationships that BEGAN on Twitter!  Hope to meet someday, too!

-r

March 21, 2014    View Comment    

On The Big Brand Theory: Sony Influencer Program

Thanks for the comment, Carol!  It really was great to "discover" all of the bloggers associated with the program. If I have the opportunity for a follow-up, I'd love to chat with you sometime. Meanwhile, all the best!

February 18, 2014    View Comment    

On SMToolbox: Understanding the Changing Landscape of Social Media Marketing Tools

Oh. My. GOD! This is such a frustrating part of our business. The fragmentation of tools makes me feel like we should be driving around in buggies pulled by mules.  And on top of the fragmentation, where there are decent tools like SimplyMeasured - the price structures make them untenable for agencies.

Please, oh, please, Santa Claus, if you're reading this, bring us something better next year.

January 26, 2014    View Comment    

On The Big Brand Theory: Publix Has Come of Age with Social

Thanks so much, Thomas.  The "stories" are what I actively seek out in all of these articles - what ARE the big stories in social that are exciting. -Ric

January 22, 2014    View Comment    

On The Big Brand Theory: Publix Has Come of Age with Social

Thank you so much, Madhava. 

January 22, 2014    View Comment    

On Big Brand Theory: Hilton Hotels and Resorts

Brilliant - and extra points for Holiday Inn.  I'm a *vers libre* sort of person, myself - but so few community managers detect the hidden poetry of a customer - to paraphrase Rilke, "who should hear me if I should cry amongst the custom support team!?!"

December 2, 2013    View Comment    

On Big Brand Theory: Boston Celtics

Thank you, John - makes me want to do a competitive analysis across sports teams! 

-r

November 29, 2013    View Comment    

On Big Brand Theory: Boston Celtics

Terrific post, Nem - thanks for pointing it out to me. 

November 28, 2013    View Comment    

On Big Brand Theory: Boston Celtics

Alan, I think what you're saying here has real merit. It's true that when we - we that engage in social strategy as part of our daily jobs - hear this story about the Celtics, we shake our collective social media heads. How can they NOT be engaging? 

This would bring up some questions: what would a great social strategy look like?  Perhaps coaches and athletes would comment, "yeah, we blew that game, we're really going to keep trying harder...?" Could that kind of full social engagement be sustained?  Remember, this is a four-person social team right now - and in fact, I believe, only recently growing to that number.

BTW: thanks for the pointer to the Seahawks Pinterest board.

-r

November 28, 2013    View Comment    

On Big Brand Theory: Boston Celtics

Hi Amanda, thanks so much for the thoughtful comment.

It's funny - I think for many of us NOT in sports - hearing about the way sports franchises use (or don't use) social - comes as a bit of a surprise.  After all, don't you want to foster real communities and engagement and all that?  And yet, over and over, I do see where "love brands" have gotten away with a very different approach - an approach of giving the community more material, stories, images, etc - that THEY can share and use with one another - and then getting out of the way.  

If we had an example of a team that WAS using social in the more, well, SOCIAL way, we might have a better idea of what truly works better. Absent that, we can only speculate.

-r

November 25, 2013    View Comment    

On 11 Feelings Great Writers Fondle

Barry - one of your more interesting blog posts yet... great stuff. I do like Nancy Duarte's notion that in speaking, we do a lot better job if we DO set out to change minds.  This MIGHT be relevant in writing, too. Marketing's a whole other game, though, I supposed.

November 16, 2013    View Comment    

On The Big Brand Theory: Social Business and Fun with Southwest Airlines

Thanks for commenting, Ricky - and great image.  -r

November 4, 2013    View Comment    
 
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