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Comments by Ken Mueller Subscribe

On The ROI of Friendly

And the beauty is, I have two friends who saw me talking about this restaurant on Facebook, and they went last night, and they reported back that they loved it. And they are sure to tell others about it. 

June 4, 2013    View Comment    

On The Internet Is Dead, or Something...

I like the way you put that: a stable foundation for new innovation. We've settled in nicely, and now we can move forward and see what's next.

January 25, 2013    View Comment    

On The Internet Is Dead, or Something...

We had a Tandy 1000 back in the day. You know, back when Radio Shack was a computer giant...

January 24, 2013    View Comment    

On The Importance of Facebook's New Graph Search

Yes, I guess we did diverge a bit, and I do appreciate your comments. And our experiences with G+ mirror the same situation I've had with Facebook: some folks hate it and doesn't think it "works", while others swear by it. A lot comes down to how you use the platforms, and what results you are seeking. 

And I love these types of discussions as well. Thanks for your kind words!

January 17, 2013    View Comment    

On The Importance of Facebook's New Graph Search

Well, I wasn't really generalising as fact just based on me. I have talked to a lot of other folks, including marketers and others around the country, some of whom are heavy G+ users. I merely used my situation as the example. I also downloaded a pdf from Google at the time of the launch of SPYW that indicated that the +1 would be a key indicator. How else would they know what restaurants and other businesses we like?

I think Google does a great job at search, and no one else can touch them. I love the concept of latent semantic indexing and how it really helps things. I just don't think that they really know what G+ is, and neither do most users. And when I talk about "users" I mainly refer to non-marketers, ie the general public. It's just one more thing that many of them don't want to sign up for.

January 17, 2013    View Comment    

On The Importance of Facebook's New Graph Search

David, I understand your points re: how Google Plus Your World works, but in researching this over time, I'm discovering that while there are a number of locals on G+, very few of them are using it, either with the +1 or in any other capacity. Very few are doing more than using G+ to post their own blog posts. And for me, the real promise of a "Your World" is in local search. The impact just isn't there. I have been on G+ since day one, and I've seen nothing there to really hold me. Which is why when I talk to people around here (marketers, business folks, and general public) they all say they are using it the same way. There is no draw. 

And in Google's own documentation, they refer to the +1 as a major signal as to what folks like.

And that's my point, Your World doesn't really work as intended because most folks are happy without G+. 

January 17, 2013    View Comment    
 
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