My mention of Empire Avenue being a "time-waster" is a reference to the typical label applied to new social platforms - mostly due to those who don't have a need for, or understanding of, progressive online marketing efforts.
Beleive me, I see the possibilities - that's why I pointed out the efforts of those brands and individuals leveraging Empire Avenue. I have even created an account for my company: Auction Direct USA - every little effort helps brand the company, interact with new people and even drive additional ttraffic to our blogs via the links in our profile.
You do have to ask why would anyone create an account and start trading shares of profiles, without a clearly defined goal, other than simply playing the game - which over time, would lose it's allure.
Another item I found interesting is the fact that buying/selling of profile's shares can happen 24/7. If they really wanted to add a serious gaming element to it, they should make the trading hours the same as the stock excahnges: 9:30am - 4:00pm. That would surely raise the time factor and make price swings even more exciting.
Thanks for the comment - care to share your profile ticker?