Comments by Toby Margetts Subscribe 
On What Facebook's New Conversion Tracking Means for Brands
Nice post, Serena - really useful stuff.
Did you see my post from earlier in the day on how the conversion measurement and optimization system could impact the way fans are engaged with via Facebook? Would love to know what you think:
http://socialmediatoday.com/tobymargetts/1196681/end-engaging-facebook-campaigns
Cheers,
Toby

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On Brown vs. Bieber: Twitter Libel or Creative Genius?
Great assessment Jill. Totally agree with all your points especially about losing credibility.
Toby