I really like the "competitive advantage" angle in this piece. I shared some similar ideas over a year ago, taking a broader focus by examining digital competencies as a whole, not just social literacy. Here's a link to the post I wrote:Digital Era Competencies: How Do You Stack Up?
I have since refined the major competency areas and need to further tweak my ideas. Here is a current working list and definitions:
- Concepts: Ideas unique to the Digital Era, or that take on new meaning in the Digital Era
- Tools: Specific enabling technologies or applications of technology
- Platforms: Environments in which multiple social technologies are leveraged for specific purposes
- Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era
- Tactics: Specific means of leveraging social and digital technologies to achieve goals and objectives
- Management: Issues and challenges related to the development and implementation of social/digital engagement strategies and plans (including governance, risk, and human capital considerations), as well as the use of these technologies by individual employees
In my experience the biggest challenge currently is that leaders themselves don't have the requisite competencies, which makes it virtually impossible to provide the necessary direction and resources to enhance the digital sophistication of their organizations and employeees.
We're making progress,but there is still much work to be done. This is definitely a long-term play, and transformation will be gradual...