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On 16 Lessons on Using Social Media for Business
@BBuckley @David Cherry @Alexandra CojocaruThank you all for your comments. I am so glad that you found the article and my sharing of experience useful. I have been blown away by the response to the article in terms of comments and number of RTs. Thank you all.
On 16 Lessons on Using Social Media for Business
Hi Ashani,Glad you liked the post and great to hear that you are on track. Keep up the good work.
Adrian
On 16 Lessons on Using Social Media for Business
Hi Jenn,Glad you liked the post. You are absolutely right that putting the time in and realising that results and awareness will take time to manifest.
That's one of the key challenges for businesses moving from an interruption or broadcast based model of marketing to one of engagement....it can take time to get started and get results. The key strengths of the winners will undoubtedly be patience, commitment and quality.
Adrian
On 40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan - Mar)
Hi Adam,Just stumbled on your list as I wind down for the long weekend ahead here in the UK. Great list and thanks for pulling together.
Adrian
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Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
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John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
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Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
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Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”