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On Feeling the Vibe of the Tribe [ThankYouGraphic]
Barry, it's always a pleasure. Your insight and energy are a treasure to all of us at Social Media Today. So thanks, back.
On The 5 "R's" of Monetizing Your Expertise
Great strategy overview for community. Interestingly, when we survyed 600 social media and marketing managers about online community, those that had them as a way to connect with customers preferred them over other alternatives. (See our TheSocialCustomer Index #3.) Also, for more great insight about online community, follow and search Vanessa DiMauro of Leadership Networks.
On VIDEO: The Second Most Important Communication Revolution in History
A nice, rousing cheer from the guy who saw it coming.
On Response to Roger Cohen: Why So Upset?
But most important, how many tweets did his column get?
On Will the Social Web Fuel International Cooperation or Catastrophe?
Mark, excellent post and thanks for looking at this global view of social. Another great read, and bear with me because it's not exactly about social media, is Stewart Brand's (yes that Stewart Brand, who founded the Whole Earth Catalog) book about energy, climate and resources called Whole Earth Discipline. It's a fascinating look at the reasons for urgency in solving the climate problem, because of our tendency through history, as a species, to battle each other over resources. When I consider that the weapons at our disposal are so massive, I console myself (at 3 am or so) that social provldes a platform for shared experience and knowledge that just might mitigate against a bleak inevitability. Just might. Anyway, that's part of what motivates me as an entrepreneur in this space.
On Businesses Not Making the Pivot from Lip Service to Social Customer Service [infographic]
In the rush of getting ready for Pivot last week, I failed to weigh in here to thank Brian for the mention, as well as join the conversation. Many of the points of the survey were raised last week in a terrific workshop that was hosted by the sponsor of this report, SAP. We learned from the audience that one concern that holds brands back is "risk management," where one party, the brand, has a lot to lose by engaging in a public, social arena, and the other, the customer, not so much. But resources remain the #1 reason that brands hold back, according to the survey, and that would seem to be the easiest to fix, because with social service, you have a new marketing channel.
On How to Use LinkedIn Powerfully: 10 Tips to Know
Yes, as always, but just responding now. As soon as the archive is up (today I think) you can download the convo. Just got to "best thinking" on the nav bar above and scan the archive.
On How to Use LinkedIn Powerfully: 10 Tips to Know
Great conversation and kudos to Tracy for getting it started. Many thanks to the indefatigable Courtney Hunt, as well. For more on LinkedIn, please join us tomorrow for our webinar with Neal Schaeffer, Chuck Hester, and Viveka Van Rosen. Here's the link: http://socialmediatoday.com/linkedin-value
On BusinessLink: Group Think – Getting the Most Out of LinkedIn Groups – Part 2
Thanks for sharing, Mic. I think the big worry is how to keep the engagement going, and not have your group turn into a party no one shows up for. Step 4 is where the resources have to be allocated, and maintained.
On Paid, Earned and Owned Are Dead
You're right, Maggie, but what is now the distinction is not whether something is "paid, earned or owned," but whether or not it is "authoritative," both in terms of search but also in terms of social cred. Looking forward to more disussion on this.
On Digital Journalism – How News is Sourced with Social Media [Infographic]
Terrific post, Roy. You would find a good case of the way this works in my recent post/interview with Suzie McCarthy about the UVA President's reinstatement. http://socialmediatoday.com/robin-carey/570791/leader-crowd-suzie-mccart...
On 12 Effective Online Marketing Moves from 2012
Loved this post, and yes, we're becoming slideshare fans as well here at SMT.