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On How to Have a Twitterchat or Tweetchat
Roxanne - just want to clarify that registering with Twubs is not an official Twitter hashtag registration. Twubs is only one of many tools people use to filter tweets for tweet chats. I host #GetRealChat on Tues nights. We use tweetchat.com and are working on some tools and platforms for chats as well.
Hashtag.org use to be popular for registration. However, there is no "official" registration process required or truly offered for hashtags that I know of.
Best of luck to you on your chats.
On 20 Tips to Humanize Your Brand
Yes, I think many brands confuse transparency with not being professional. They are to very different things. Being human is what leads to confidence in who you are, what your brand represents etc.
I also believe being humble is key and have experienced first hand with our own brand and after selling our first agency, being very humble as we built the next has helped us grow tremendously. When you share along the way it is then your community who also helps build you.
Yes, good point about having a brand guide with tone etc. It shouldn't just be for the social team. For a brand to succeed they must know who they are from the inside out. We work with our clients on all of these things helping them further refine their brand, developing online brand personas, taking their offline brand online etc. For brands who have let their "brand go" a bit they are almost starting at square one again and are going back to rethink who and what they are. It can deliver such great results if they put the right focused effort into it.
On 20 Tips to Humanize Your Brand
Glad you liked it Juan! Yes, I am a big believer of storytelling and I should have included mention of such in this piece but it was simply getting long. I've had it on the list to write a new piece on storytelling specifically. Maybe I'll but it up to the top and align it with this post thanks to your recommendation.
I agree that personality and story go hand in hand. It's the brands who know who they are and are communicating such in an authentic way that are able to let that personality shine so bright that it organically attracts the right audience to them.
Have a great rest of your wknd!
On 20 Tips to Humanize Your Brand
Yes very true Lindsey. Culture is key for social business and business in general for the matter. It's really who you are inside that people are buying into.
On Social Media Branding: Are Employees Your Employees 24/7?
Linda - I think that adding the disclaimer can be a good recommendation for many brands. Though it doesn't eliminate the assocation it does make it clear that the Twitter account is not specifically representing the brand.
On Social Media Branding: Are Employees Your Employees 24/7?
I agree with you Jason. We must be our own person but we must also know our actions may reflect on the brand regardless of a disclaimer or not.
On Social Media Branding: Are Employees Your Employees 24/7?
Amen Jonathan! Culture is going to shine thru regardless of if employees are on social or not. Social just makes is shine brighter and sing louder!
I saw that story about the fight and had to laugh. Glad the judge threw it out.
On Social Media Branding: Are Employees Your Employees 24/7?
Yes agree social media policies, communication and frameworks are key. However, they need not over complicate it. They must start somewhere. We have worked with many brands who have wished they would have implemented something (anything) before they had a problem. Sad that it often doesn't get attention or investment at levels needed until there is a problem then all eyes are on it or pointing only to employees. Brands must step up and take responsibility to manage their brand and all social aspects.
On Social Media Branding: Are Employees Your Employees 24/7?
I agree with you Rob. I would hope any agency delivering social brand services is helping their clients on a case by case basis. We obviously do the same thing.
Yes, brands and employers both obviously benefit from the leverage one another's network, awareness etc. and it should be encouraged with proper training, risk management, framework etc.
My key point was that there is no shut off button, once the association with the brand is made, it's made. It doesn't matter if you turn off at 5 or not. A good social business strategy should cover all of these including training at all levels.
Thanks for your comment.
On Social Media Branding: Are Employees Your Employees 24/7?
I agree with you Jason. We must be our own person but we must also know our actions may reflect on the brand regardless of a disclaimer or not.
On Social Trust Factor: 10 Tips to Establish Credibility
RocketStu actually they don't contradict each other. #4 is referring to being consistent (being yourself be it a corporate brand, small biz brand as well as personal brand) and #9 is referring to providing the most valuable content possible for your audience. If you blast self promotion all day it is not going to connect you with your brand.
The advice is aimed at both individuals and business. I think you would even be surprised once you start blogging and writing content even as an individual the people that may want to subscribe to your blog feeds or get updates from you via email.
For businesses, the personal voices of their employees are very important. Social media is about relationships and connecting as individuals, not just as logos. Just as you commented here, it would be great to see your face so that we could start to build a relationship. It's hard to connect with only logos and default avatars.
Also, regarding the personal brand development and voices we coach executives to community managers on how to find their authentic voice. We help them align their voice to that of the organization they work for. There are many case studies of a person working for a brand demeaning the brand with their personal profile tweets or Facebook status messages. It's too much to explain here on a comment but I encourage you to visit my blog and the other posts that are published here on Social Media Today. I have written much on these topics.
Best of luck to you and hope this helps some as you find your true voice.
On Content Marketing: Are You Sharing Your Best Stuff?
Thanks Ash. Glad you liked it! Came from the heart ;)