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Comments by Pam Moore Subscribe

On The Anti Social Irony of Social Media Monetization Models

Great post Bill. You have hit the nail on the head. You've made me think hard which I love. 

I guess I hadn't really thought about how difficult the FB search was. However, it's true. There's many things w/in FB & other platforms we simply "put up with" when they're free. However, they become more noticable when we have to pay and when they add the extra layer of difficulty and complication for us.

I think one of FB's greatest issues will end up being the fact they have ignored the needs of small biz. You hit the nail on the head how difficult it is to engage as a small biz brand. Yes, people can "like" your page. However, with the Edge rank algorithm the chances of content from many small biz's news feed showing up in a news feed of a target market is slim to none for many.

I have co-presented on various panels & local events w/several social media consultants preaching that paid facebook advertising is the way to go. "It's easy" they say. I always ask the same questions... where is the payoff? If you don't have a sales funnel somewhere it's all for nothing.

FB ads will only get you as far as your sales funnel takes you. Facebook doesn't make it easy for the small and medium biz to integrate a sales funnel to monetize the ad spending even on their own network. 

Yes, LinkedIn... that's another story in itself. I for one am not happy with the new subscription models. I do not plan on paying anything more than my current membership until they can beef up the usability, add more networking features etc. I am a big believer in LInkedIn and get many quality leads from such. However, my willingness to pay an addtl. premium at present is minimal. 

The funny thing is the platform I would probably most voluntarily pay for is Twitter which has no real revenue model yet. 

Great food for thought.

Thx

Pam 

 

 

May 3, 2011    View Comment    

On Get Real Time: 44 Signs Social Media Is NOT Working for You

Thanks Angela. I agree 100%! We have segmented our market and determined we do not have time to spend with clients who need convincing. There are plenty others who are ready to run.  I am happy to train those who want to learn. However, it's a lose lose for all involved if the client does not commit to the integration of social media into the DNA of their business.  Without an integrated plan, adequate resources the possibility of success with a positive ROI is dismal. 

Keep your head up. Building your biz the right way with the clients who see value in what you offer may take longer. However, once you have the solid foundation it will enable you to zoom and at much higher margin and with less headache. 

Best of luck to you! 

 

 

April 24, 2011    View Comment    

On Get Real Time: 44 Signs Social Media Is NOT Working for You

Thank you Robertantwi!  So happy to hear it made you chuckle! 

Yes, it's unbelievable how many social media consultants, agencies etc. I see with NO sales funnel for themselves let alone their customers. 

Appreciate your comment! 

April 24, 2011    View Comment    

On Get Real Time: 44 Signs Social Media Is NOT Working for You

Amen Maciej! Social media is not a band-aid for a broken business. Integration into the DNA of the biz is the best way to achieve results for those willing to go there! 

Thanks for your comment! 

April 24, 2011    View Comment    

On Get Real Time: 44 Signs Social Media Is NOT Working for You

Oops.. good catch! Must be lost in the twittersphere somewhere. ;) 

April 24, 2011    View Comment    

On Get Real Time: 44 Signs Social Media Is NOT Working for You

Thanks Vetas! Very cool. Which I could translate to help verify.  Really appreciate the sharing and grateful to know it's being shared across the globe. 

Have a great week! 

Pam 

April 24, 2011    View Comment    

On Get Real Time: 44 Signs Social Media Is NOT Working for You

Thanks Taooiseach for your comment.  I agree with you 100%. This post was specifically to obviously have some fun.  You can check out my blog at http://www.pammarketingnut.com and you can see I am a believer of stomping Random Acts of Marketing in trade for a well planned and executed integrated marketing plan.  A twitter profile or Facebook page with no plan or goals is like peanut butter and jelly with no bread ;) 

Your other key point regarding value to audience is also right on. Without valueable and relevant content to audience it's all for nothin'!

Thanks again!

Pam 

April 24, 2011    View Comment    

On Impact of Social Media on Website Traffic

Danielle - good post. However, as with any data analysis we're not seeing the whole onion. Even if it is only 1% it's not a right # to look at because the majority of businesses are not engaged or properly leveraging and integrating social media in a way that is going to brign result. 

What would be a better analysis in my opinion would be a comparison of web traffic for companies who have implemented a successful social media program that aligns with their business goals and objectives. 

I can tell you that my own busienss as well as many of our clients business is exactly opposite of the data represented in this report. There are many days where social media platforms are a top driver for web traffic. Often times the bounce rates are the lowest on Twitter visitors and Google organic than any other source coming to my website. 

I think also the data will obviously vary by niche, user education, brand loyalty and a million other factors. 

Interesting study though. Thanks. 

April 19, 2011    View Comment    

On Twitter – What is Your Tweet Volume Doing for Your Reputation?

Interesting perspective Although I don't tweet near 300 tweets a day, I take liberty to tweet when I want to. My clients appreciate the fact that I am engaged in social media and many of them ask me to tweet more so I can help them, tweet about and with them etc.

They may see me tweeting for a few minutes between emails, while at gym on elliptical or who knows where else. However, they also see me at midnight working on their project. For entrepreneurs, small business owners and consultants I believe it's all about having the relationship and trust with your audience and clients. 

We have received several leads the past few weeks from folks who commented on liking our twitter stream. They said they liked the fact we were focused on business yet personal about it. They also said they liked we did more than blast links but didn't talk about karoake parties and cigars on Saturday night like a few of our local supposed competitors are doing. One guy told us he specifically did not go with another agency because of their weekend tweet stream. It didn't align with his morals and didn't feel comfortable with the company representing him.  

I think within your post is a valid point in that "we are what we tweet".  Regardless if it's 20 or 200 tweets a day, we are who we are if we are being real about it. 

I also see your point on people working for bigger companies or in roles where they are not required to be engaged in social media. As a business owner I too would have an issue if an employee was spending all day on Twitter and their performance was lacking. 

Thanks for making me think. That's a good thing! ;)

 

Pam 

 

April 19, 2011    View Comment    

On How I Boosted my Twitter Reach by 15 percent Overnight

Tony - I am confused by your post. On one had you are stating people working in the world of social media should practice what we preach and engage. However, on the other you are specifically explaining how you plan to raise your Klout score by simply sending single thank you tweets to your followers. 

I don't want to be negative. However, I would not recommend to my clients, colleagues or students to conduct social media in such a way.  This post reads as if you are focused purely on the #'s. I am surprised you wrote off Manal's concern so easily? One in 30 is actually a lot of potentially good followers to lose if you're trading such based on a string of thank you's to raise a Klout score? I would be more concerned w/the response of Manal than I would on raising your score. 

I question what your objectives are in social media. WHY do you want the Klout score to go up? Are you getting opt-ins to your newsletter? Are people visiting your site? Is your bounce rate decreasing? Are they engaging with you and your brand. Are you nurturing them to better meet your business goals? 

Sounds like the reason your score jumped in the first place was you provided good content. That I get and I like. However, your approach to now get another jump based upon cluttering your tweet stream with thank you's and asking them to follow seems very self serving. I don't think you need to tell people to follow you back. Most of them probably know how and will if they find you interesting enough.  

What if you took the same time you are spending writing the single thank you retweets and instead wrote a few tweets with names grouped together? Then you could spend the rest of the time actually writing another blog article that could provide value to your audience. And yes, maybe it could raise your score again? However, wouldn't it be better if they engaged with you and your brand? 

If it was me I would set different goals. If you focus on providing value to your audience your scores will go up by default. Even if they don't who cares? If you are providing value then you will be building and connecting with your community in an authentic way. Chances are by default this will bring value to you both personally and professionally and much more so than a string of RTs. I checked out your tweet stream and it leaves little to be interested in w/all the thank you's. 

I would be careful how you are viewing and measuring "influence."  You would be more "influential" if a mass of people again retweeted your content vs simply reply to a thank you for retweeting me tweet? 

My 2 cents, take it or leave it ;) 

Thx

Pam 

 

April 16, 2011    View Comment    

On 10 Reasons to Eat ROI for Breakfast in Social Media

Mel - thanks for your comment. Definitely not taking the easy way out. This was a simple blog post to inform people why they should care about ROI. To get to ROI I agree you must have an integrated plan, as well as goals and objectives. Just as you state most people don't know what they're doing with social media and therefore see no result. 

We teach the specifics on how to measure ROI in our social media training courses as well as one on one coaching with clients. The key is to plan objectives and goals up front. Every business will obviously have different goals and objectives. Setting the measurement upfront to know how you will measure success is something we see missing from a good majority of the businesses we work with. 

I also agree social media is another marketing channel. How well you integrate it within the DNA of your business is the key determination for if you will see a positive ROI, ever. 

April 13, 2011    View Comment    

On 10 Reasons to Eat ROI for Breakfast in Social Media

I agree Matt. The key is engaging our audience in a way that inspires action. Without action it's all for nothin'! 

Thanks for your comment! 

April 13, 2011    View Comment    
 
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