Comments by Pam Moore Subscribe

On How I Boosted my Twitter Reach by 15 percent Overnight

Tony - I am confused by your post. On one had you are stating people working in the world of social media should practice what we preach and engage. However, on the other you are specifically explaining how you plan to raise your Klout score by simply sending single thank you tweets to your followers.

I don't want to be negative. However, I would not recommend to my clients, colleagues or students to conduct social media in such a way. This post reads as if you are focused purely on the #'s. I am surprised you wrote off Manal's concern so easily? One in 30 is actually a lot of potentially good followers to lose if you're trading such based on a string of thank you's to raise a Klout score? I would be more concerned w/the response of Manal than I would on raising your score.

I question what your objectives are in social media. WHY do you want the Klout score to go up? Are you getting opt-ins to your newsletter? Are people visiting your site? Is your bounce rate decreasing? Are they engaging with you and your brand. Are you nurturing them to better meet your business goals?

Sounds like the reason your score jumped in the first place was you provided good content. That I get and I like. However, your approach to now get another jump based upon cluttering your tweet stream with thank you's and asking them to follow seems very self serving. I don't think you need to tell people to follow you back. Most of them probably know how and will if they find you interesting enough.

What if you took the same time you are spending writing the single thank you retweets and instead wrote a few tweets with names grouped together? Then you could spend the rest of the time actually writing another blog article that could provide value to your audience. And yes, maybe it could raise your score again? However, wouldn't it be better if they engaged with you and your brand?

If it was me I would set different goals. If you focus on providing value to your audience your scores will go up by default. Even if they don't who cares? If you are providing value then you will be building and connecting with your community in an authentic way. Chances are by default this will bring value to you both personally and professionally and much more so than a string of RTs. I checked out your tweet stream and it leaves little to be interested in w/all the thank you's.

I would be careful how you are viewing and measuring "influence." You would be more "influential" if a mass of people again retweeted your content vs simply reply to a thank you for retweeting me tweet?

My 2 cents, take it or leave it ;)

Thx

Pam

April 16, 2011 View Comment

On 10 Reasons to Eat ROI for Breakfast in Social Media

Mel - thanks for your comment. Definitely not taking the easy way out. This was a simple blog post to inform people why they should care about ROI. To get to ROI I agree you must have an integrated plan, as well as goals and objectives. Just as you state most people don't know what they're doing with social media and therefore see no result.

We teach the specifics on how to measure ROI in our social media training courses as well as one on one coaching with clients. The key is to plan objectives and goals up front. Every business will obviously have different goals and objectives. Setting the measurement upfront to know how you will measure success is something we see missing from a good majority of the businesses we work with.

I also agree social media is another marketing channel. How well you integrate it within the DNA of your business is the key determination for if you will see a positive ROI, ever.

April 13, 2011 View Comment

On 10 Reasons to Eat ROI for Breakfast in Social Media

I agree Matt. The key is engaging our audience in a way that inspires action. Without action it's all for nothin'!

Thanks for your comment!

April 13, 2011 View Comment

On 10 Reasons to Eat ROI for Breakfast in Social Media

Jayne - thanks for your thorough comment. I like your approach. Every client is different and just as there is not one way to do social media, there is not one way to measure ROI. Some businesses may see a positive ROI of some form as early as 30 days where some businesses may take a year. It's all based on goals and objectives.

I agree that at the end of the day it's about leads, conversions and sales! If the phone ain't ringin' the social media probably isn't working.

We have literally stopped going to almost all local networking meetings and groups. Reason is simple, time invested in online and social media has exponentially higher ROI. We are using local networking groups, chambers etc. to sell online do-it-yourself type training as well as use the chambers a venue to serve the community. It's become more about giving than receiving 100%. It's so hard to see so many small businesses stuck in the networking groups 5 days a week and investing hours of time with little to no return. They're all broke so nobody has any money to buy from anybody. They are truly starting to be left behind.

I'll check out your blog post also.

Thx

Pam

April 13, 2011 View Comment

On E-Marketing for Sensible Folk: Social Media Needs Connections, Not Just "Likes"

Interesting that you and Jen Frances have the same photo? Are you the same person or just sharing the image / persona? ;)

March 3, 2011 View Comment

On 8 Things You Must Know About Your Audience to Inspire & Connect In Social Media

FG - thanks for your insight. Jam packed schedule this week and responded quickly so my response may have came across differently than anticipated to you. I do appreciate insights of readers always and value opinions. I'm also always open to a good debate :)

My primary objective was to let them know I agreed with their comment yet also wanted to highlight the title of the post itself is focused on inspiring. No where in the article was there mention of SEO or keywords. However words such as conversation, inspiration, relevancy, compelling, valuable are throughout.

We as readers and writers are warranted to have opinions. I simply stated my opinion on a comment.

I value your opinion as well and appreciate your comment. No intention of being combative on the prior comments nor this one.

Thx

Pam

March 3, 2011 View Comment

On 8 Things You Must Know About Your Audience to Inspire & Connect In Social Media

Atul - I agree with "anynomous". If you are offering such services you should be getting paid for such based upon the work you are doing. Yes, I agree with you, doing social media and building relationships for a client takes time, effort and an investment.

We encourage clients to be engaged with social media relationship building. Outsourcing 100% is not something we recommend. The best success requires a partnership. As the other comment states, a marketing plan, goals and objectives are key. Why are you connecting with such an audience? What are the objectives? What can you do for the audience? How can your services help them? How can you create content that helps them in their business, inspires them and also draws them closer to you as a person and a business.

I'd have to know more about your specific situation to offer more help. Pls feel free to reach out to me offline for further guidance. I live on Twitter and answer questions on my Facebook page daily (http://www.pamsfanpage.com)

Thanks so much for your comment and openness is asking questions.

Thx

Pam