Awesome stuff. Thanks for calling out people that promise to erase negative search results. I get clients who ask me why I can't do that, and I tell them I don't think anyone can. Interesting. And an FYI about Yelp: I had an incident with a client where reviews also needed to be flagged on Yelp. They were somewhat helpful, but when the clients' fans went on Yelp to say positive things, Yelp took those reviews off the site. Big disappointment. They seemed more interested in flagging what they thought were false positive reports than false negative ones.