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Comments by Chris Syme Subscribe

On What Caused the NSFW Tweet from US Airways

sorry--I had read in another post it was an intern or "outsourced" worker.

April 15, 2014    View Comment    

On What Caused the NSFW Tweet from US Airways

When in heavens name are we going to quit using interns for customer service? Guess we haven't learned that one yet. 

April 15, 2014    View Comment    

On What Caused the NSFW Tweet from US Airways

When in heavens name are we going to quit using interns for customer service? Guess we haven't learned that one yet. 

April 15, 2014    View Comment    

On The Problem With Social Media Case Studies

The problem, as you have pointed out, with case studies is that people don't know how to use them correctly, not that they don't have value. If marketers understand how to scale and how to pull out the strategic structure of why the case worked, they can move the pieces across to their own strategic plan, if the pieces fit. In my experience, the problem with our profession is that not enough people understand or use strategy to begin with so they can't replicate the pieces in their own campaigns correctly. We are desperate to use the copy & paste to achieve similar results because we don't know any better.

And just a thought about your comments on reach (retweets and fan numbers). There are places where reach is an important goal, but it can't be the end-all, be-all. If you're shooting for top-of-mind, as Esurance was, increasing fan numbers is a first step. But if you quit there, you fail. Marketing is a process, not a one-time act. Reliance on case studies alone will not produce success. But as an idea generator, I think they are valuable. The key is in learning how to replicate correctly, or whether to replicate at all. 

April 5, 2014    View Comment    

On Using Snapchat: A Guide for Brands

Hi Elizabeth.Good examples of brands on Snapchat.

I would have to disagree with your idea that Snapchat has no metrics. You measure against objectives and goals. It totally depends on your goals. If your initial strategy is to build followers, then that's an easy metric to follow. If you want to measure your open rates, that's another easy metric to follow. True that Snapchat doesn't produce a cheat sheet of metrics like Facebook or Twitter, but we can get fooled into thinking that metrics should be produced for you by the platform. So what is your goal? I even have a client that used Snapchat to run an audience survey. Metrics are the most misunderstood piece of social media. Discoverability on Snapchat depends entirely on cross promotion. It's tougher, but it's an engaged audience. One of my clients has higher open rates on Snapchat than any other channel they are on. You just need to be creative and understand what it can do for your brand. Yesterday the New Oleans Saints (saints) ran a contest on Snapchat and got 250 replies back in one hour. There's a pretty nice return. Gotta ride the wave while you can--it may be gone soon.

March 15, 2014    View Comment    

On Book Review: Marketing Your Online Reputation Can Boost Your Business

Glad the review helped you make a decision. 

March 12, 2014    View Comment    

On Four Ways Brands Can Win With Twitter

That's so true. How else would you reach your customers? I love scheduling because it leaves me free to retweet others and be a part of conversations. 

March 1, 2014    View Comment    

On Four Ways Brands Can Win With Twitter

Thanks Michael. 

March 1, 2014    View Comment    

On Four Ways Brands Can Win With Twitter

Thanks for your thoughts Madhava. Glad you liked it.

March 1, 2014    View Comment    

On Four Ways Brands Can Win With Twitter

Thanks Anna!

March 1, 2014    View Comment    

On Four Ways Brands Can Win With Twitter

Glad you stopped by. I agree with you. Brands can widen their views a little on how they use Twitter.

February 25, 2014    View Comment    

On Four Ways Brands Can Win With Twitter

That's a great question Vivek. I think if you use a brand to further a cause, you might be limiting yourself to only people who believe like you do. However, if you're okay with that, I don't see a problem. I think it should be handled on a case-by-case basis. Depends on the cause.

February 24, 2014    View Comment    
 
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