Comments by Chris Syme Subscribe

On How to Use Social Media to Prevent a Crisis

Very true Stephanie. Thanks for your thoughts. 

On Social Media Etiquette 101: Attribution

Thanks Kyle.

On Social Media Etiquette 101: Attribution

I agree. Sometimes it depends on how many characters I have left. I always try and leave 20 open for RT and try to use at least one attribution. Thanks for the tips.

On Seven Steps to Clean-Up Your Online Reputation

Awesome stuff. Thanks for calling out people that promise to erase negative search results. I get clients who ask me why I can't do that, and I tell them I don't think anyone can. Interesting. And an FYI about Yelp: I had an incident with a client where reviews also needed to be flagged on Yelp. They were somewhat helpful, but when the clients' fans went on Yelp to say positive things, Yelp took those reviews off the site. Big disappointment. They seemed more interested in flagging what they thought were false positive reports than false negative ones. 

On Keep Your Sanity and Prioritize Social Networks [INFOGRAPHIC]

Good advice, Mike. And the infographic is pretty cool as well. I like this three-tier approach. It will help clients "get it". 

On Best Tweets: What Kind of Messaging Works Best on Twitter?

Samuel-Great article. It's really valuable to break down types of tweets. I just wanted to add a thought: we've seen a lot of data lately that says that negative or angry/mad tweets don't get as much engagement as positive tweets. I thought I'd throw that out there. I don't ever recommend anybody ever tweet mad--it's also a huge invite to making a slip of the fingers and getting a brand in trouble. 

On Twitter Is for Customer Service Whether You Like It or Not

Good observation Shell. Thanks for offering some insight. Often, we tend to think that people look at social media like we do, but it isn't always the case. Setting those expectations puts us all on the same page while maintaining the idea that we are still present and available.

On 3 Reasons NCAA Tourney Social Media Is More Than Real-Time News

Hannah-

I think there's a lot of truth to what you're saying. But lots of schools in the NCAA tourney are not that big and have small staffs. And even some of the big ones, like Louisville, prefer to direct their fans to a main feed where they can get exposure to the whole school. I'm not sure fans care one way or another if it's a dedicated feed--they just want news. 

On Social Media Management Tool: A Review of Sprout Social in 2013

I use Sprout Social and am a big fan. Thanks for spreading their word, John. I also am excited about their new engagement reports. 

On Online Resources Key To Travel Decision-Making

Good piece. We just got back from a vacay and I did all my booking online and always use Trip Advisor's reviews as a source for restaurants and attractions. Will not stay in a hotel with no wi-fi or if they charge for it. 

On 5 Tips for Handling Negative Social Media Comments on Facebook in Real-Time

Thanks for the suggestions. Your English was great!

On Build Social Media Loyalty by Powering Up Reward Cards

Thnx for the input. I agree the reward card is key. I get tired of people always giving breaks to new customers (Dish Network is the worst at never rewarding loyal customers). I think the reward card is the gateway to a effective fan advocacy. I have several and use them regularly. My grocery star has now partenered with a gas station so my groceries make my gas cheaper.