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Comments by Steve Parker, Jr. 
On How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC]
Couldn't have said it better myself, Brendan. This is simply a way to save time while preloading content. Heck, if that's all you want to do, you can save even MORE time by doing it all in Hootsuite once at the beginning of the week. But is that all we really want to do? For innovative brands, my hope is certainly not.