I'm glad you liked the article and thanks for the compliments!
Also, thanks for weighing in about press releases. I still write them, I just don't submit them to bloggers because I've heard too many negative things from bloggers about press releases. My experiecne is they like an outreach email crafted just for them. I can't blame them, I don't like to feel like I'm on a chain email as opposed to being hand selected!
The free product defintely seems to be the best approach when it's applicable, huh?
Keep in touch, Andrew, by following me on Twitter @kristenwords and we can have more blogger outreach discussions!