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On Creative Ways that Fashion Brands Are Working with Influencers

Thanks so much for your comment, Robin...Glad you enjoyed the post. I absolutely loved writing it and chatting with PR's from these fashion brands.

January 24, 2014    View Comment    

On Creative Ways that Fashion Brands Are Working with Influencers

Thanks so much for your comment, Robin...Glad you enjoyed the post. I absolutely loved writing it and chatting with PR's from these fashion brands.

January 24, 2014    View Comment    

On Blogger Outreach: The Sexy Name for What PR Pros Have Been Doing for Years

Hi Andrew!

I'm glad you liked the article and thanks for the compliments!

Also, thanks for weighing in about press releases. I still write them, I just don't submit them to bloggers because I've heard too many negative things from bloggers about press releases. My experiecne is they like an outreach email crafted just for them. I can't blame them, I don't like to feel like I'm on a chain email as opposed to being hand selected!

The free product defintely seems to be the best approach when it's applicable, huh? 

Keep in touch, Andrew, by following me on Twitter @kristenwords and we can have more blogger outreach discussions!

 

June 3, 2013    View Comment    

On Blogger Outreach: The Sexy Name for What PR Pros Have Been Doing for Years

Hi Tom!

I'm glad you liked the article, blogger outreach done well is something I'm very passionate about!

Good to hear that you've got a GroupHigh trial going, you're in good hands with John.... I'm familiar with BlogPaws, I think a contact at Hill's Pet told me about it. Not to mention the coverage you guys have under "blogger outreach" so I've come across plenty of articles about your company. Keep up the good work!

So you know about Upslope? You must be in the area? You may just find the GroupHigh team there often.... 

June 3, 2013    View Comment    

On Influencer Marketing: Stop Looking for the Pied Piper

Great post, Gini! Love that you emphasized context. I hammer that one in to all of my clients. Context over Twitter followers!

June 3, 2013    View Comment    

On Influencer Marketing: Stop Looking for the Pied Piper

Great post, Gini! Love that you emphasized context. I hammer that one in to all of my clients. Context over Twitter followers!

June 3, 2013    View Comment    

On Content Marketing Best Practices: 8 Rookie Mistakes

Catherine, that is a really good addition. I may be quoting you in my follow up post to this one! If I see someone with a weird profile photo, I may laugh but I don't know  that I would work with them. If I see someone with a blury photo. I may think they are lazy. Thanks!

April 22, 2013    View Comment    

On Content Marketing Best Practices: 8 Rookie Mistakes

Hi Rochelle, no they are not in opposition with each other because I state that tweeting your content is good when done in a mix with other people's content. Too many people use Twitter as a self promotional tool and don't share other work or tips or content that their audience would find useful.

Making sure pepole see your work includes tweeting it and sharing it on G+ and Facebook and sites like Digg or Reddit. Just because your share your work doesn't mean that you are only sharing your own work. Make sense?

April 10, 2013    View Comment    

On Content Marketing Best Practices: 8 Rookie Mistakes

That's a great tip to add Stephen. I agree that leaving out a call to action would be a rookie mistake! Maybe we'll have a follow up article to this one???

April 10, 2013    View Comment    

On Where Are These Influencers, Anyway?

Thanks Kate! Yes, Twitter does make it easy to eavesdrop and find people who often talk about our "keywords." Sometimes I feel kind of creepy with so much eavesdropping capability in my hands......Thanks for the link, I'll check it out!

March 28, 2013    View Comment    

On Google+: Your New Favorite Social Network?

A very nice wrap up of G+ I recently joined for myself and my company (a bit hesitantly) but have loved the communities and content marketing discussions that I get to engage in!

March 28, 2013    View Comment    

On Where Are These Influencers, Anyway?

I completely agree, Stephen. I like that you have tied together passion and influence. I am a firm believer that passion shows up between the typed words and in the white space between the lines of posts. 

March 28, 2013    View Comment    
 
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