Comments by Ari Herzog Subscribe

On Facebook Growth Over, Onset of Slow Decline

If the metric is unique visitors, is that only visitors to facebook.com? What about visitors via applications, FB's own apps included?

On Twitter Rules: Are They Changing?

Of course Twitter is changing -- because YOU are changing.

One way I'm changing, by way of analogy, is I am receiving far more value and enrichment from specifically-curated lists created both by me and others and less by following people the traditional way by the 'follow' button. So much so, right now I manage about a dozen of my own lists and track about a dozen others on a sporadic basis. I'm only "following" six people right now, but I'm more broadly following by list and different search terms a couple thousand more. Because I use twitter.com and not third-party tools, this constantly refined system works for me.

Will it work for you? Who knows. Key is if you change how you use Twitter, then Twitter's rules for you will change.

On Facebook Pages - 4 Strategic Marketing Tips to Engage Fans

Do you know if the Wildfire monitoring tool requires a Facebook user to have the profile settings shared with search engines for any pages the profile administers to be tracked?

On How to solve the digital divide - do nothing

I don't know how things are in Australia, Craig, but here in the United States there exists a huge disparity -- as Jesse alluded -- and connection between incomes and internet access. This Pew report testifies to that; the greater one's income, the easier one's internet access.

 

The challenge is to narrow that gap.

On Trick or Tweet: Meet The New Twitter Styleguide

If someone doesn't follow the guidelines, what happens next?

On 10 things your grandmother can teach you about social media

Whoa, you almost nailed it with #8 before I cringed.

Sometimes all these new gadgets and thingamabobs aren’t as important or effective as we make them out to be. Sometimes a good old fashioned email, phone call, or even in person “get-together” can accomplish things that social media can’t.

Your grandmother did not experience email (and perhaps, the telephone) until her later years. How many grandparents tell their kids to use email instead of Facebook? I thought you'd evangelize mailing a hand-written and stamped letter, or getting away from your computer and chair and walking to someone's house. Why do you distinguish "even in person" like that, as if seeing someone in the flesh is a monstrosity?

On Banning Social Media for Teens? NOT a Good Idea.

Parents are called "parents" for a reason. School teachers and administrators are such for a reason. Let's not confuse the two terms.

On Sometimes Social Means Shut Up

You raise two issues so allow me to share two responses:

First, why do few companies, upon receiving your unsubscribe request, ask you why you unsubscribed? I don't refer to the opt-in box to write your reason on a web page but a manual and personal email message from marketer to you. It rarely happens and it should if the company is sincere in hellos and not goodbyes.

Second, the easiest way to determine the valuable tweets is to search for retweets. There are websites set up for this purpose, tracking the frequency of retweets. If your tweets are categorized five ways and only two ways are retweeted, perhaps you should nix the other three ways because that would be the noise.

On Growing Your Social Network: Quantity vs Quality

I nodded along until your final sentence. Kudos if people are listening -- but if you're not saying anything worth sharing, who cares if you have listeners? Quality trumps quantity every day and twice on Sunday.

On 11 Ways to create great blog content

Heh, folks continually remark I am contrarian on issues when everyone echoes each other on their respective blogs. I can take that.

On Are all media social? It depends on your definition

If you accept the argument that social media is user-generated content, you above definition fails -- for user-generated content could be disseminated across TV, radio, print, or the internet. Those four "platforms" are what I call media. Perhaps there are more.

Broadcast, for instance, is assumed to describe TV, but it could also describe a newspaper -- one that broadcasts the content in a one-to-many construct. But a weekly hashtag chat on Twitter could equally be a broadcast, despite it being many-to-many. Which begs the question what broadcast means.

On Small Business: Is Twitter Important?

Intriguing. You claim that Twitter is important for small businesses from the perspective Twitter can be used as a RSS feed, publishing everything from that company blog.

If a company lacks a blog, your entire argument fails, no?