Quality is more important to Gen Y'ers. You're right it is important to other generation as well but quality is more than the workmanship of the product it has a lot to with the quality of the features, of the "apps" of the smart phone so to speak. Gen Y'ers expect the constant advancement of technology but also expect there to be quality, even if it is a new product.
For instance you used to hear, "Never buy the first generation, wait until the next one comes out and they will have all the bugs fixed."
That's unacceptable to Gen Y'ers. Maybe I should have elaborated on that point more. Thank you for commenting and helping to further this conversation along.