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On Your Facebook Page's Organic Reach Is About to Plummet

I agree to an extent but there are only very few pages that I have added to an interest list... and i doubt many who aren't in the social media world like you and I even know what that is or how to do it.

There are some pages which have actively asked their audience to add them to an interest list/ get notifications for every post, which is a good strategy. Laura Roeder of LKR social media for example has an arrow on her page's cover image pointing and asking for her audience to actively receive her updates, regardless of FB's algorithm. This is a great strategy and I bet a lot of other businesses wish they had been doing this, but like i said, I don't think most people have interest lists or have opted in to get every notification. Maybe I'm wrong and I would be interested to know just how many people opt in to get notifications.

I do think that there is value in continuing with a fb page without paying if people are regularly navigating to it because of ulterior reasons than seeing what you have in the newsfeed, such as going to a networking event and giving someone your business card then they look at your fb page, a person just read an artice you wrote and clicks on your company's fb page link, your company has an awesome newsletter and a recepient clicks on your fb link, etc. But that's a whole other story. As you know, there are many facets to content marketing.

When I said that the only way to reach your audience on fb is to pay, I was more referring to those with pages who have been relying on organic reach for their content to be seen. For those who are doing awesome newsletters/ emailers, going to or hosting events and just all around getting their name out there, and encouraging people to navigate to your facebook page, that's different.

It's known that fb's organic reach has been bad for a while but if you have 1000 likes and reach goes down to 1%, only 10 people will see that post organically in the newsfeed. Even if you have an awesome post that people would want to share, what if those 10 people ignore it? My point is that the organic reach pool is getting smaller.

Ps. I would like to know how many people use the interest list feature. I made a survey so anyone reading who is interested, please take it! >>

Survey: Do You Use Either of Facebook's Features: "Get Notifications" or "Interest List"?

April 1, 2014    View Comment    

On Your Facebook Page's Organic Reach Is About to Plummet

"If a business doesn't have a budget to pay for exposure then Facebook is pointless"


that pretty much sums it up!

March 28, 2014    View Comment    

On Your Facebook Page's Organic Reach Is About to Plummet

Completely agree james. Get those email addresses!

March 28, 2014    View Comment    

On Your Facebook Page's Organic Reach Is About to Plummet

Are you using ads on the sidebar or sponsored stories? Are you focusing on creating great content that people want to share? Do you have a targeted landing page or have you tried creating a custom landing page within Facebook? If you're creating sharable content, your cpc should be lower because people want to like, comment and share.

March 26, 2014    View Comment    

On Your Facebook Page's Organic Reach Is About to Plummet

Thanks for posting Zach,

As Avtar said, it's cheaper to reach current audience members. You may need to spend more than $1 per day at first... but once you gain your targeted audience, you can spend less.

Also, this could really be a step forward in terms of content marketing because since organic reach is declining, companies will really begin understand the importance of engagement (more so than before), pushing them to actually create content worth sharing. Those who don't want to/cannot spend as much may really focus on the content creation aspect.

March 25, 2014    View Comment    

On Your Facebook Page's Organic Reach Is About to Plummet

Thanks for the comment Avtar. Yeah, that is one crucial point about paying for reach with Facebook, through targeted campaigns you can get those in your target audience to like your page and it's like an investment in the future because it's cheaper to reach them. This is why posting content behind a fan gate is a good idea, you gain the like and reach your target audience all in one!

March 25, 2014    View Comment    

On Mobile Apps for Chronic Cancer Patients

Hi Joan,

Great post! One app that came to mind that would fit well on this list is SuperBetter. It's an app that uses gamification to meet challenges in illness. I saw the creator on a Ted Talk. The description says: SuperBetter helps you achieve your health goals — or recover from an illness or injury — by increasing your personal resilience. Resilience means staying curious, optimistic and motivated even in the face of the toughest challenges.

February 19, 2014    View Comment    

On The Ultimate List of Content Creation Tools for 2014

Hey Alice,

Thanks so much! Yes, definitely check out Canva!

February 12, 2014    View Comment    

On The Ultimate List of Content Creation Tools for 2014

Thanks Alleli!

February 12, 2014    View Comment    

On 7 Apps for Organization and Productivity

Great article! I use Evernote and Tempo—I'm definitely going to check out the rest.

August 29, 2013    View Comment    

On Create a LinkedIn Company Page: Step-by-Step Instructions

Thanks, Patrick. Useful, comprehensive and shareable content is what I aim to write!

February 26, 2013    View Comment    

On Create a LinkedIn Company Page: Step-by-Step Instructions

Thanks Erick!

February 26, 2013    View Comment    
 
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