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On 5 Reasons Why Nobody Reads Your Blog
For what it's worth, I note that there are no Google+ badges on this article. Since I don't use Facebook but focus instead on Google+, Linkedin, and Twitter, I think you're missing out on engaging with a quite active group on Google+. Obviously it's smaller than Facebook, but if you're intersted in quality not just quantitiy, you might think of engaging on Google+ as well.
On 5 Reasons Why Nobody Reads Your Blog
Mitz, thanks for the great suggestions. I'm going to post a link to this this on the Linkedin Bloggers group.
On When is the Best Time to Tell the Truth about the Cost of Social Media?
John and Ron - good comments. I think a major consideration is making sure the client understands that there's more to "social media strategy" than setting up a blog and pumping out an article or two every week. There are fixed and variable costs to consider and one of the key fixed costs is driven by the need for sub-strategies for each different community that need to be "engaged with." These can be just as different as selling products into different cultures.On The Fall of Content
I'm not concerned if it's really true that blogging about blogging is diminishing. There are a lot of other things to write about. I don't even have "social media" as a visible top line category in my own bog anymore. Life goes on.On Net Neutrality Consensus Has A Long Way To Go
Ron - thanks for the comment! I'm not sure whether the enemy is tiered pricing or the behind-the-scenes deals that sometimes go into the bundled offerings at different tiers. I remember a cable company executive in congressional testimony a couple of years ago, when arguing against a la carte pricing, say that you really needed to understand that it was impossible to undo all the complex licensing agreements that went into licensing and distribution deals in order to provide a la carte cable TV pricing.Exactly.
On Why You Should be Worried About Twitter's New Terms of Service
As long as I get a cut of the money they make from selling my tweets I'm game. Where do I sign up?On Social Media and the Death of Civility
Excellent points Jerry. I've come around to allowing anonymous comments, though, as long as they are not too vulgar. But there are situations where anonymity can be a good thing in public dialog; see "Can Online Public Dialogs Succeed With Anonymous Participants?" (http://www.ddmcd.com/anonymous.html .Dennis McDonald
Alexandria Virginia USA
web: http://www.ddmcd.com
twitter: http://twitter.com/ddmcd
On Amazon could learn a lesson or two from Apple when it comes to pricing
I think your point about "anchoring" makes sense. That's one reason why eMusic's recent announcement that they are more than doubling prices per download when current subscriptions expire is so rankling. I originally selected eMusic because of its DRM-free music and selection, not because of price. So the coming price increase is how they reward loyal customers, I guess!On Seven Articles about Strategic Planning and Social Media
Thank you, Jerry!On Twitter Influence - Guy Kawasaki at SES NYC
Also, make sure to have a "churn strategy" to handle the unfollows stimulated by over-use of automated approaches to managing Twitter. Finally, be honest about the authorship of the tweets being sent out on your account.On Why I Don't Use a Ghost Writer
Mark-I care more about the DM's than the tweets. That's really the issue for me. Fake Twitter DM's are as bad as fake emails.
Neudge-
I don't think Americans have an exclusive lock on the patent on online lying. I get a lot of emails from Nigeria for example ...
Kelly-
You speak the truth.
Dean-
People get paid to write stuff for others for a lot of reasons, not just for ghosting, Good comments. I like your last sentence.
- Dennis
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
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John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Social Media for Defense Summit
When: Wed, 2012-05-23
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23
Crisis Management & Communications in a Digital Age Workshop
When: Thu, 2012-05-24
From Dummy To Genius: Tips for Social Media Metrics - Webinar with Leslie Poston
When: Thu, 2012-05-24
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06

About Social Media Today




“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”