Comments by Kevin Glacken Subscribe

On The Enterprise-Wide Advantage of Advanced Social Intelligence

I sat down to answer some follow-up questions on social business intelligence and the growing impact it's having across businesses:

The Growing Impact of Social Business Intelligence

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On The Enterprise-Wide Advantage of Advanced Social Intelligence

Hannah,

You're largely right. A lot of corporations we partner with at ListenLogic say that exact same thing, that they we're so focused on broadcasting out they failed to realize or embrace that social is a two-way channel. Once they see the wealth of insight they receive on consumers, markets, influencers and competitiors they are often blown away. Upon seeing the social business intelligence we delivered on her brand, the head of insights for one major food and beverage company we recently started working with said, "I had no idea this sort of depth of insight was available. It's like nothing we've ever seen before."

Thanks for the note.

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On 5 Social Business Intelligence Myths Holding Businesses Back

For those interested, our team did a follow up interview with me on this piece specific to the issues around buzz and keywords.

Q&A: Social Business Intelligence Barriers

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On 5 Social Business Intelligence Myths Holding Businesses Back

Thank you Treb. I appreciate the feedback.

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On 5 Social Business Intelligence Myths Holding Businesses Back

Jovanny, I agree that action to change these perspectives needs to occur. That is happening across several industries because they have a pioneer or two who are leading the charge to get a deeper understanding of the market.

That will likely bring evolution from a competitive advantage to an industry standard within those spaces as their competitors realize they need to do the same in order to keep up. Thank you for sharing your thoughts on the topic.

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