Comments by Fi Dunphy Subscribe

On Facebook Survey: What Users Hate About Brands

Hi Amy, thanks for the post, awesome collection of stats in there.

It can be pretty tough getting brands' marketing managers to understand that Facebook isn't merely a channel they can push their branded promotions out on, but that instead they need to be focusing more on brand-experience content - stuff that ties in loosely with their brand's offering and image but doesn't directly scream "I'M A PROMOTION!!"

And you're right, Amy, giveaways definitely do encourage engagement and draw more Likes to a page - I guess this is a good strategy as a page is growing its audience, but there's probably also a point that brands need to get more sophisticated with its content strategy (so implementing more brand-experience focused content).

BUT - that's definitely easier said than done - the brand has to know what it wants it's identity/personality to be before us channel managers and strategists can reach this degree of sophistication!

Take a look at YO! Sushi and Nando's on Facebook:

- https://www.facebook.com/YOSushi

- https://www.facebook.com/Nandos.Restaurants

... They're doing a great job of promoting the brand experience without banging on about their promotions - and they tend not to rely on giveaways, competitions or discounts.

On Facebook Survey: What Users Hate About Brands

Thanks for sharing these articles Mike, really useful.