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Comments by Jon Barilone Subscribe

On What Would Happen If Wikipedia Died?

I've heard it said that "Wikipedia is a great place to start, but a horrible place to end" when it comes to research and fact-checking. Wikipedia is, like you've mentioned, a curation of available knowledge. We'd be able to get along without it, but it would likely take us more time/energy to locate reliable material.

People knock Wikipedia for not being 100% accurate, but the editable nature of the content is--in my opinion--a strength, considering the large majority of editors are genuinely helping improve accuracy. Wikipedia editors have a very strong, dedicated community that is largely unseen.

I think you're right that mirror or clone sites would take up the burden, considering Wikipedia's Creative Commons license on all its text content. On a related note, did you know that you can download all of the content on Wikipedia?

December 5, 2012    View Comment    

On Using Twitter to Increase Reach and Engagement During a Webinar

If you use Livestream.com to broadcast your webinars, the Chat widget on a Channel page includes Twitter functionality. You can even set specific messaging and hashtags to be appended to whatever a person Tweets from that widget.

August 20, 2012    View Comment    

On 5 Insights from the 2012 Social Media Marketing Industry Report

Thanks for the summary, Rohit. Very helpful.

April 4, 2012    View Comment    

On Social Media Manager vs. Community Manager

@Caroline: actually, Rachel wrote "An organization looking to hire someone to manage social media should not just be looking for a ‘young person’ but rather someone who understands the role social media plays in the marketing puzzle..."

Jeremiah Owyang has often stated that a "social media specialist" or "social media manager" position should, ideally, be a temporary position within an organization. Sufficient cross-training and top-down empowerment of employees in adopting social media tools for business purposes would ultimately negate the need for 1 central individual to hold the title.

To me, "Social Media Managers" are largely tasked with producing relevant online content and figuring out how to incorporate social media into broader communications and marketing goals/campaigns. "Community Managers," as Tim pointed out, are a little more focused on listening and engaging with Friends/Fans/Followers--all while planning how to grow those online communities.

November 28, 2011    View Comment    

On Facebook Insights Gets a Face Lift with More Page Analytics

Facebook has just launched an official Page Insights video "training manual" at http://www.learnpageinsights.com. The interactive tutorial (it quizzes you throughout) is a nice walkthrough of the new Page Insights. Sometimes, the speaker's accent can make it a little hard to understand, but it's a solid tutorial. Although, it does look like Tony The Tiger was in charge of proofreading: http://screencast.com/t/aZG9JJodqS

November 22, 2011    View Comment    

On Netflix's Reed Hastings Doesn't Flip-flop, He Leads

Jon, I am fairly certain you're in the minority here. If anything, you could get away with praising Netflix for listening to their customers and reversing what was a bad decision in the first place.

But I think it's a stretch to say that Reed Hastings was a strong and/or positive leader throughout this fiasco. I think a true leader would have established a much more comprehensive PR plan to handle the expected backlash of raising prices and trying to split the service into two separate channels. Backpedaling after a public outcry was just a necessary reaction.

October 10, 2011    View Comment    

On Facebook Autoposting - A Social Media No-No

Steve, I can appreciate the topic, but need to point out something: not all third-party apps are alike. You mention that you have certain limitations with TweetDeck--true enough. But, if you're admitting that you don't use third-party apps much to handle Facebook posting, please don't make sweeping claims such as "That is not possible with a 3rd party app such as TweetDeck."

HootSuite offers you the exact same user experience when it comes to creating Facebook Page/Profile posts that contain links. You can edit the Link Title and Link Description, choose the image thumbnail you want, and create up to 420 characters of "lead-in copy."

Also, when you average the list of numbers you posted toward the end, it's above 81%, not 70%.

September 22, 2011    View Comment    

On Pizza Hut's Social Media Mistake

Hugh, check the description for that particular Fan Page: "We operate 221 Pizza Hut Restaurants in Los Angeles, Ventura, Riverside, San Bernardino and North Orange Counties. We hope to see you soon!"

This isn't a Fan Page run by a franchisee--it's an official brand Page run by corporate that represents a very large geographical region. So, yes, while the Fan/Like is relatively small compared to the umbrella Pizza Hut Brand Page, it's still representative of Pizza Hut as a whole.

I hate blatant linkbait titles, too. But that's not the case here.

August 27, 2011    View Comment    

On Pizza Hut's Social Media Mistake

First, thank you everyone for reading & sharing! Wanted to clear up whether you can edit your Question/Question Options after publishing. Check out what Facebook's Help Center has to say: http://www.facebook.com/help/?faq=103811929708498

While the official answer is "Yes, you can delete individual Question Options," the answer references a function that does not seem to exist. It says to "click the 'Edit options' button" and then "delete individual options by clicking the X beside them."

If you're a Question creator (depending on how exactly you're viewing your Question), you should only see a max of four action options: Share, Delete, Ask Friends or Follow/Unfollow.

If anyone has thoughts/comments/insight on the discrepancy of the Facebook Help answer, would love to hear about it!

August 26, 2011    View Comment    

On Why Your Social Media Passwords Are Putting You At Risk

Good reminder, Stephanie. Agreed that, in an age when multiple people can have access to one web asset, strong password generation is important.

Personally, I like to use KeePass as my login credential storage database. It also includes a random password generator which is very helpful.

If you'd like to create random passwords to replace your possibly predictable ones, I recommend Random.org's Password Generator. It's a free tool and it's secure.

August 5, 2011    View Comment    

On Social Media Stats for the C-Suite

Jeff, while I can appreciate the stats compilation (and that fact that you included sources--thanks!), you might want to add some sort of disclaimer for the headline.

Bank of America only surveyed 418 U.S. consumers under the age of 50 and says survey participants "roughly resemble" the U.S. population. Of these 418 people, 96% of them used Facebook.

I'm not trying to downplay Facebook's widespread national usage, but let's be a little more careful with drawing concrete conclusions from small focus groups.

June 27, 2011    View Comment    

On Keeping it Clean on Your Facebook Page


If you want real-time updates of posts to your Page's Wall: enable email notifications in your Page's settings, use HootSuite, or sign up for Hyper Alerts. (I like HyperAlerts--they're prettier than the plain text emails from Facebook)

Be careful when adding words to the customizable Moderation Blocklist. Short words like "ass" may seem good to include, but that will filter out any word that includes a-s-s like "class" or "assume."

May 5, 2011    View Comment