Comments by Carrie Morgan Subscribe

On The Hero's Journey: My Take on What's the Future of Business

Sounds fantastic - I can't wait to read it!

On Facebook Tests Another New Feature: "Subscribe to Updates" and Like Buttons for Hyperlinks

As an update - something else interesting happened with this today! When I clicked a share button on a news story post, this same "subscribe to updates" and like button suddenly popped up. VERY NICE, Facebook!! Loving this new feature...

On The Blog Editorial Calendar: Taking Your Client’s Blog From Blah to Incredible

You have some very nice resources in your article, Kate, thanks for sharing!

On The Blog Editorial Calendar: Taking Your Client’s Blog From Blah to Incredible

Glad you found it helpful, Angela. =) Have a great morning!

On Digital Marketing Day: Celebrate with 5 New Digital PR Tactics

Good point, Kay! Turning content into presentations is wonderful. Slideshare, in particular, seems to get a ton of traction. There are many great ways to re-purpose content - it's important to stay away from duplicate content, though, since that can come back to bite you from an SEO perspective...

I confess that I'm not a big supporter of Paper.li and similar products. I did some interviews last month when I was preparing to write about them and learned that, not surprisingly, many use them for their own curation needs but it hasn't brought them business or credibility. There's no ROI.

Connecting content curation to ROI and revenue has always been the difficult part. True content curation should be very strategic and include a value-add where possible, not just passing along hugh volumes of information. It needs a warm body curator that is reading the content and curating only what is well done, and that fits their niche or strategy. Not to belittle anyone that sees a ROTI (return-on-time-invested) with them, but in my opinion, Twitter-based "newspapers" that collect by keyword or automatically from specific Twitter handles have no real value - especially since research has proven that most don't even read the posts they are curating. It is an automated feed that just adds to the noise volume without adding value.

Are you finding Paper.lie or Scoop.it valuable? I'd love your perspective, or hearing about any successes that have come about from them.

On Top 8 Books on Social Media

A few new ones to add:

Likeable Social Media by Dave Kerpen

The Now Revolution by Jay Baer

Stand out Social Marketing by Mike Lewis

On Twitter Best Practices: Twidiots, Twools, and Other Twitter Types to Avoid

Hilarious article, Mike! How about the Twepeats - who think content curation is spamming out the same articles a gazillion times! Even worse, when you are tagged in it, so you see your same tweet appear on your mentions over, and over, and over, and over.....

What's the point of that? It doesn't resemble good content curation in any way - it just annoys and gets a fast unfollow. (Which sadly doesn't stop the mentions!)

On NYC & ING Marathon Fail at Handling Marathon Firestorm on Facebook

So true, geewhizkid - thanks for your comment. Basic communication is so critical in any crisis. For example - they were quick enough to tell media that resources were not being diverted, but there was never any specifics shared to back up the claim. Leveraging their social resources to stream that information could have made a vast difference.

Plus, the situation was very, very predictible. They spent millions bringing in resources and doing a fantastic job in evacuations, rescue and recovery - a HUGE cheer for our first responders and volunteers saving lives, and bringing back a semblance of normal wherever possible - but social communication was completely overlooked.Not a small thing when it is one of the primary resources of real-time communiation in NY, NY and globally.

It should have been thought through. No doubt this will inspire cities and municipalities all over the globe to put their own crisis management strategies in place for social media. SO IMPORTANT.

On NYC & ING Marathon Fail at Handling Marathon Firestorm on Facebook

As an addendum - news just hit 30 minutes ago that the marathon has been CANCELLED. The mayor's office issued a statement that I just caught on USA Today at http://www.usatoday.com/story/news/nation/2012/11/02/new-york-city-marathon-bloomberg/1676883/.

The Facebook page for the event still has not updated their cover image to announce the cancellation.

Given the public outcry, and the failure to act with decisive crisis control transparency, I don't see there was much choice. What do you think?

On Outlaw the Phrase "Social Media" at Work

With the c-suite, it's all about the spin! Put it in terms that resonate in THEIR world, and remember it's all about results. If you can't present valid, compelling evidence about the need to participate in social media, you aren't doing your job.

It's going to happen with or without you, people. Wouldn't you rather have a modicum of control? 

On 6 Ways To Get Noticed on Facebook

This article should be called "Using Sendible to Get Noticed on Facebook." Instead of an educational, neutral article on the topic, it does nothing but promote the author's company. I'm disappointed - this is not what I've come to expect from SMT content due to its heavy moderation.