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Comments by Kevin Thomas Tully Subscribe

On Is Real-time Engagement the New Real-time Marketing?

Fred:

Thank you for your well-written, thought provoking post.

It takes a high level of creativity and intelligence to successfully interact with your brand community in real time. At the risk of alienating some, I truly believe the people most adept at having these conversations are those who do so on a daily basis: your top sales people.

The great ones know how to have an engaging conversation – they actively listen and build significant relationships without selling, without promoting, and without pitching.

This skill set is crucial in real-time listening/analyzing/engaging, when the stakes are higher and the missteps are amplified.

I agree that platforms like oneQube.com are an excellent tool to foster real-time engagement.

 

January 30, 2014    View Comment    

On 6 Takeaways from Richard Sherman's Rant for Enterprising Brands to Emulate

Chris:

Thanks for commenting on this post. You make an excellent point. It's difficult for even the most polished and media-savvy athletes to control their emotions within minutes after a winning performance in a championship game. Those who can often resort to producing rote and clichéd answers. What fun is that? 

January 25, 2014    View Comment    

On 6 Takeaways from Richard Sherman's Rant for Enterprising Brands to Emulate

Chris:

Thanks for commenting on this post. You make an excellent point. It's difficult for even the most polished and media-savvy athletes to control their emotions within minutes after a winning performance in a championship game. Those who can often resort to producing rote and clichéd answers. What fun is that? 

January 25, 2014    View Comment    

On 6 Takeaways from Richard Sherman's Rant for Enterprising Brands to Emulate

Alexandra:

Thank you for your comments. It's my belief that if you look past the delivery to the underlying brand message, Sherman's true intelligence (consistent messaging, raising brand awareness) is revealed.

January 25, 2014    View Comment    

On The Value of Sharing in the Healthcare Profession

Adi:

If you choose to write an article about the topic of healthcare and choose to reference a study by the preeminent institution in the healthcare industry, please ensure that you properly cite said institution correctly.

For the record, Adi, it is JOHNS Hopkins University, not JOHN Hopkins University.

As my alma mater says so eloquently, please “embrace the ‘S.’ ” 

November 19, 2013    View Comment    

On Social Media McCarthyism: Twitter's Witch Hunt

Thank you for your perceptive insights, Hollis.  It would be nice to believe that everyone was operating under the same guidelines and on a level playing field in the social media arena; however, Twitter has proven this is not so.

The basic premise of social media in general, and Twitter in particular, is that if you have something interesting to say to your audience and you interact with them on a regular basis, you can potentially reap whatever rewards (status, financial, fun, etc.) you seek.

At this time, Twitter may be far too concerned about promoting the brand of Twitter – playing it gray with their rules, as you so eloquently stated – at the expense of those who helped to build its brand: Twitter’s core user base. 

October 31, 2013    View Comment    

On Social Media McCarthyism: Twitter's Witch Hunt

Thank you for your comment, Avtar. 

I'd like to believe that Twitter's intent requiring new users to follow established accounts is a proven method for easing neophytes into the user experience. After all, you can unfollow anyone at any time.

According to Twitter, new users should "follow a handful of accounts to create a customized stream of information on your homepage."

That said, who to follow should be a matter of personal choice, not a requirement for sign-up, regardless of any actions that may be taken later to undo Big Brother's edict.

October 31, 2013    View Comment    
 
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