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Comments by Tom Pick Subscribe

On Guest Blogging is Not Dead (and Matt Cutts Didn’t Say It Is)

Thanks Hailley! I think the key is that Google plans to punish large-volume, low-quality guest posting. But the opposite strategy - low-volume, high-quality - should continue to work well for increasing influence, expanding online brand presence, and even quite likely SEO.

January 23, 2014    View Comment    

On 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More

Thanks guys, glad you found this helpful! All in One SEO is an excellent plugin but fairly common; I think Backup Buddy and WPTouch sound interesting.

September 3, 2013    View Comment    

On 101 Vital Social Media and Digital Marketing Statistics

Thanks Berrie! I always enjoy checking out the infographics you publish. Fantastic stuff.

August 28, 2013    View Comment    

On 101 Vital Social Media and Digital Marketing Statistics

Thanks Michael. I think 93% sounds about right; there are still isolated instances where social media isn't a requirement for certain types of businesses. And though more than half of mobile phone users now own smart phones, the top two uses are still phone calls/texting and email. Also high on the list is playing games. None of these activities involve search.

August 6, 2013    View Comment    

On Seven Expert Social PR Guides and Tips

Thanks JC! Greta point, teams can be structured with any mix of internal and external talent. The key is to coordinate efforts for maximum online visibility and impact.

December 27, 2012    View Comment    

On Seven Expert Social PR Guides and Tips

Hi Kent - Seth's great, but overexposedl. I've tried to highlight some voices here that deserve to be heard but don't quite have Seth's level of fame.

December 27, 2012    View Comment    

On The "Social Media Certificate" - Smart Move or Scam?

Totally agree Allan. The ability to demonstrate results is far more important than any piece of paper.

November 30, 2012    View Comment    

On 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Thanks Rosemary! The white paper looks interesting - I will check it out.

October 31, 2012    View Comment    

On The "Social Media Certificate" - Smart Move or Scam?

Certificates can be helpful but it's important to evaluate the source before spending any money. It's not even always a matter of "you get what you pay for."

August 2, 2012    View Comment    

On How To Write Your Social Media Plan in 8 Steps

Mike - good post, overall a solid plan. In an organization of any size, quite a bit of social media use is already happening, possibly "under the radar" with no formal coordination. So a couple of key pieces to a a strategy are drafting a social media policy for the organization (the master list of "shoulds and shouldn'ts" as well as "musts and mustn'ts" for social media use within the company) and an inventory of what's already in place (I spoke to one billion-dollar company where HR had set up a company Facebook page; the marketing group discovered it only through an external audit).


Also, make sure to update your stats. Facebook now has well over 800 million users. Twitter has close to 500 million total, though only about 100 million are classified as "active" users.

March 30, 2012    View Comment    

On Best Social Media and Digital Marketing Research and Statistics of 2011, Part 1

Thanks Rohn! It would be an honor.

On another topic dear to your heart, I haven't quite made the leap to delete my Klout profile yet. But I'm really thinking about it. Hard habit to break.

December 6, 2011    View Comment    

On Klout Responds to Questions and Critics

Mike, great post, but the responses are pathetic. Sorry, but Megan sounds like she attended the BP school of PR: no apologies, no (real) explanations, no acknolwedgement that Klout screwed up (big time), no promise to make things right. Klout has lost all credibility at this point. Their competitors will benefit.

October 29, 2011    View Comment    
 
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