Thanks for the feedback, Avtar.
At DigitalSherpa, we provide content marketing & social media marketing for the (micro) small business industry. Their level of understanding in this space is novice, at best. So, with that, our content is focused on the beginners, the laggards. While I agree that there may be a few more "advanced tips" that could fit into this piece, the idea was to provide early-stage tips for page owner that, literally, just started their page. Which is why the post is titled and written as such. If you've ever dealt with micro small business owners, then you know how the 'crawl before you can walk' expression rings true.