Comments by Janet Fouts Subscribe

On Stop Running Giveaways on Social Media! Run Them on Your Website

Excellent post! We tell all our clients this, it just makes more sense. Besides, working within Facebook's restrictions, hiding things on a tab and hoping they'll be found is a real buzz kill. Thanks Giancarlo.

On Common Mistakes to Avoid on Your Facebook Page

That's true too Kent. Too much automation doesn't build an engaged fan base.

On 5 Traits of a Social Sales Person

Very true Kent. Generosity is the key to good relationships and especially so for sales relationships.

On 8 Must-Have Apps for Your Mobile/Social Business

Hi Kent,

I use Hootsuite on my desktop but as a mobile app I prefer Tweetbot. Just a better UI in my opinion.

On What Online Marketers Can Learn From the Red Bull Jump

It's hard to say if it was worth it for them or not. Surely it raises brand recognition but was that the goal of this campaign? We have to know what they consider success to be before we cananswer that question.

On Social Marketing: It’s (Still) All About Your Content

I agree that a lot of contnent can be scheduled but I'm not so sure about your percentages. 70% seems a bit high. I'd go more for a 50/50 split including posts that I read in my RSS feeds and add to Buffer or other scheduling tools so all the good stuff doesn't all go out at once.

Then it's crucial to be on top of all responses so you can answer any questions in real time.

 

On 3 Things Your 'Social Media Expert' Won't Tell You About Growth

I love the cartoon, that is truly what a lot of small businesses get when they ask about a strategy. And also spot on about not jumping on every single new platform just because everybody else did.

BUT, let's talk about how much time it takes to get those speaking gigs and create the content that is broadcasted to a larger audience. And what do you do once you connect with them? Isn't use of an appropriate social media channel an inportant part of that marketing plan?

The bottom line is, there needs to be a strategy to every marketing plan, including which of the social networks fits for you, the time and resources available and whether there is a good fit from one network to the next. Yes, that strategy should be finely tuned to the needs of the business, not hitting 20 different netwiorks., but there is nothing lazy about marketing any company. It's hard work!

On 8 Strategies for Pinterest for Business

Thanks Erin!

On Facebook Promotion Guidelines, DECODED

GREAT post Jason and I'll share it to my clients. I can't count the number of time clients have said "But comany x does it" and I have to explain why these promotions are dangerous. Having your page sumarrily deleted is a very disruptive thing.

On Social Media Marketing is Failing

It's not that social media "marketing" is failing as it is that if you think you can throw money at it and not put some real sweat equity into actually reaching out to their market and engaging on some level you will blow it. Some (not all) big corps still don't get how all this works and that it takes a lot of smarl thinking to create a something that has value to the consumer and the corp.

On There's No Privacy on Facebook?? Who Knew?

Well said Brett. If we simply remember that nothing is private then there's no privacy violation.

On Two steps to social media success

Jennifer. There are a LOT of ways to create and implement a strategy. Before you can set the strategy up you need to define who you're trying to reach and a few other factors. What I've posted here is distilled down to the absolute minimum.

 

Here's a link to a talk I did on social media strategy and some links you may find useful. If I can help email me any time janet at janetfouts.com