I love the cartoon, that is truly what a lot of small businesses get when they ask about a strategy. And also spot on about not jumping on every single new platform just because everybody else did.
BUT, let's talk about how much time it takes to get those speaking gigs and create the content that is broadcasted to a larger audience. And what do you do once you connect with them? Isn't use of an appropriate social media channel an inportant part of that marketing plan?
The bottom line is, there needs to be a strategy to every marketing plan, including which of the social networks fits for you, the time and resources available and whether there is a good fit from one network to the next. Yes, that strategy should be finely tuned to the needs of the business, not hitting 20 different netwiorks., but there is nothing lazy about marketing any company. It's hard work!