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Comments by Janet Fouts Subscribe

On How Klout Is Poised to Clean LinkedIn’s Content Clock

I think Klout is taking a page from what Twylah has been doing for some time. That said, I think Linkedin is too far ahead of the curve here to catch up to easily and they have a very special audience. Klout made a very smart move, but will it earn them respect?

February 12, 2014    View Comment    

On The Timing of Contextual Relevance on Social Media

Great advice, thanks. I loved the Gilette commercial as an example. It doesn't have to be a current event and you can evven have time to plan for it if you give it a little thought.

July 2, 2013    View Comment    

On 8 Questions to Ask a Potential Social Media Manager

"social media managers are a dime a dozen"? I beg to differ. People who SAY they're social media managers are  a dime a dozen. 

Some other questions we ask anyone who wants to join our team:

  • What do you know about marketing?
  • What do you know about our industry?
  • What's your process for finding and engaging the right people on social media platforms
  • Are you going to buy fans for me? (don't hire that one!)

Then we look at their engagement on other accounts and see if will be a good fit for the way our clients want to communicate their message.

July 2, 2013    View Comment    

On How Inbound Marketing Can Radically Change Your Business

Totally agree with you that this must be a team effort. If the whole team isn't vested in making it work it can fail miserably. But once you show them results they'll get it.

July 2, 2013    View Comment    

On Stop Running Giveaways on Social Media! Run Them on Your Website

Excellent post! We tell all our clients this, it just makes more sense. Besides, working within Facebook's restrictions, hiding things on a tab and hoping they'll be found is a real buzz kill. Thanks Giancarlo.

February 1, 2013    View Comment    

On Common Mistakes to Avoid on Your Facebook Page

That's true too Kent. Too much automation doesn't build an engaged fan base.

February 1, 2013    View Comment    

On 5 Traits of a Social Sales Person

Very true Kent. Generosity is the key to good relationships and especially so for sales relationships.

January 23, 2013    View Comment    

On 8 Must-Have Apps for Your Mobile/Social Business

Hi Kent,

I use Hootsuite on my desktop but as a mobile app I prefer Tweetbot. Just a better UI in my opinion.

January 12, 2013    View Comment    

On What Online Marketers Can Learn From the Red Bull Jump

It's hard to say if it was worth it for them or not. Surely it raises brand recognition but was that the goal of this campaign? We have to know what they consider success to be before we cananswer that question.

October 19, 2012    View Comment    

On Social Marketing: It’s (Still) All About Your Content

I agree that a lot of contnent can be scheduled but I'm not so sure about your percentages. 70% seems a bit high. I'd go more for a 50/50 split including posts that I read in my RSS feeds and add to Buffer or other scheduling tools so all the good stuff doesn't all go out at once.

Then it's crucial to be on top of all responses so you can answer any questions in real time.


August 17, 2012    View Comment    

On Essential Things Your 'Social Media Expert' Won't Tell You About Growth

I love the cartoon, that is truly what a lot of small businesses get when they ask about a strategy. And also spot on about not jumping on every single new platform just because everybody else did.

BUT, let's talk about how much time it takes to get those speaking gigs and create the content that is broadcasted to a larger audience. And what do you do once you connect with them? Isn't use of an appropriate social media channel an inportant part of that marketing plan?

The bottom line is, there needs to be a strategy to every marketing plan, including which of the social networks fits for you, the time and resources available and whether there is a good fit from one network to the next. Yes, that strategy should be finely tuned to the needs of the business, not hitting 20 different netwiorks., but there is nothing lazy about marketing any company. It's hard work!

August 6, 2012    View Comment    

On 8 Strategies for Pinterest for Business

Thanks Erin!

June 12, 2012    View Comment