Comments by Mark Faggiano Subscribe

On Why Social Media Doesn’t Make Sense for Your Business

Garthavax-

All true. For sure you need to track once it's time to implement a social media plan. Constant testing and modifications are what make campaigns successful. There's no room for guesswork.

Thanks for commenting.

On Three Keys to Being a Subject Matter Expert on Twitter

Pat-

Great point about the quality of followers. It's a way (not the only way) to verify if someone has cred within an industry.

I've heard good things about Pat Hanlon. I will have to check him out.

Thanks for chiming in.

On Three Keys to Being a Subject Matter Expert on Twitter

Gail - thanks for commenting.

On Three Keys to Being a Subject Matter Expert on Twitter

Eric-

I'm right with you. Thanks so much for commenting.

On Three Keys to Being a Subject Matter Expert on Twitter

Joan-

My pleasure. Thanks for commenting.

On Three Keys to Being a Subject Matter Expert on Twitter

Jack-

Thanks for commenting. I'm glad what I wrote was helpful.

You touched on it: being original is what I think what the biggest takeaway should be...if your goal is to be an SME.

On Three Keys to Being a Subject Matter Expert on Twitter

Hi Lita-

Re-tooling is a great option. And I think that's where we are in the life cycle of Twitter. Most of us are trying to figure out what works and what doesn't. We can't be afraid of changing it up and trying somethig new.

Thanks for commenting.

On Three Keys to Being a Subject Matter Expert on Twitter

Danny-

I like the cocktail party analogy.

For me, and this is just my opinion, that 20% personal stuff just contributes to the endless noise. If what I really wanted to know was that someone just had rocky road ice cream, I'd rather be friends with them on Facebook.

It's a tough one to navigate, but I think the best SMEs do it very well. They choose quality over quantity with their tweets.

Thanks for commenting. It's an interesting topic to discuss.

On Three Keys to Being a Subject Matter Expert on Twitter

Jenny-

To your point about following people that are good at finding interesting stuff to read and tell everyone through RTs - I agree that there is some value there. But my point is that type of user is not an SME. That user is essentially an RSS feed or a news channel. I believe that those are two distinct uses of Twitter and ideally shouldn't be combined.

Thanks for participating. 

On Three Keys to Being a Subject Matter Expert on Twitter

Hi Mitch-

Appreciate your comments. Glad you liked it.

On Three Keys to Being a Subject Matter Expert on Twitter

My pleasure. Thanks for setting a good example.

On Three Keys to Being a Subject Matter Expert on Twitter

Fahed-

I'm right with you. We can learn a lot from the SMEs that do it the right way. That's why I mentioned @darrenrovell1. I've been really impressed with the way he uses his account. Like you, I try hard to follow only SMEs or users that have seemingly a dedicated and engaged base of followers. 

Thanks for commenting.