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Comments by Debra Ellis Subscribe

On 5 Secrets to Email Marketing Success for Small Business

Hi Matt,


Thank you! I'm a fan of segmenting to the point of maximum return.Testing campaigns against each ohter in the same list allows you to fine tune your marketing so you can better provide the information your subscribers want.


Best,

Debra

April 10, 2014    View Comment    

On Esurance: Brilliant Marketing Strategy or Lost Opportunity?

Hi Mike,

Thank you for sharing your thoughts and article. The questions you ask in your comment should be asked by every marketer before releasing their latest brainstorm on the world. I agree with the points you make in your article. They are on target.

 

March 3, 2014    View Comment    

On How to Create the Conversations Your Customers Really Want

Thank you Natalie. People tend to be afraid to share details that could be considered negative but it reduces costs and improves trust.

February 5, 2014    View Comment    

On How to Create the Conversations Your Customers Really Want

Thank you Ajay.

February 4, 2014    View Comment    

On How to Create the Conversations Your Customers Really Want

Thank you Jeremy. In my experience, the questions work for B2B too.

February 4, 2014    View Comment    

On Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation

Thank you Ajay. I agree. Twitter is especially good for live events.

January 30, 2014    View Comment    

On Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation

Thank you for reading my post and sharing your comments.

January 29, 2014    View Comment    

On 8 Must Have Company Objectives for 2014

Hi Sophie,

My recommended key focal points are:

- Improve postings on Google+. The SEO benefits are incredible.

- Use social media sites to capture informaiton that allows direct and personal communication. Specifically, this includes capturing email and postal addresses so you can use traditional marketing to reach a broader audience.

- Improve measurement of leads and conversions. Prospects and customers acquired via social media tend to be very different from those acquired via other channels. Monitoring everything allows you to design a social strategy that effectively moves people down the conversion path.

- Follow your customers' lead to define activity on specific platforms. We're seeing a significant reduction in Facebook response for many of our clients. The question that we have to answer is, "Are they moving from Facebook to another platform or leaving social media?" That answer will most likely be different for every company. Platform changes are easy because you simply follow your crowd. Leaving social media requires a reassessment of your total marketing strategy.

I hope this helps.


Thank you for your response and questions.

PS: On a personal note, my focal point for the first two weeks was to kick the flu. I apologize for the delayed response.

January 16, 2014    View Comment    

On 8 Must Have Company Objectives for 2014

Thank you Barbara.

January 16, 2014    View Comment    

On 8 Must Have Company Objectives for 2014

Thank you.

January 16, 2014    View Comment    

On The First Rule of Business Growth: Know Your Customers

Thank you Hailley. The response you receive is the best indicator that messages are reaching your target market. If activity is minimal, test changing the messages to see if people react. If not, then you are most likely not reaching the right people. Test different strategies and messages until you find the right mix.

Comparing demographic information is also a possibility for some marketing areas. If there is a significant difference, then your messages are missing their mark.

Manually spot checking can help too. It isn't comprehensive but it can give you a feel for the type of people your messages are attracting.

I hope this helps.

January 15, 2014    View Comment    
 
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