My recommended key focal points are:
- Improve postings on Google+. The SEO benefits are incredible.
- Use social media sites to capture informaiton that allows direct and personal communication. Specifically, this includes capturing email and postal addresses so you can use traditional marketing to reach a broader audience.
- Improve measurement of leads and conversions. Prospects and customers acquired via social media tend to be very different from those acquired via other channels. Monitoring everything allows you to design a social strategy that effectively moves people down the conversion path.
- Follow your customers' lead to define activity on specific platforms. We're seeing a significant reduction in Facebook response for many of our clients. The question that we have to answer is, "Are they moving from Facebook to another platform or leaving social media?" That answer will most likely be different for every company. Platform changes are easy because you simply follow your crowd. Leaving social media requires a reassessment of your total marketing strategy.
I hope this helps.
Thank you for your response and questions.
PS: On a personal note, my focal point for the first two weeks was to kick the flu. I apologize for the delayed response.