John, I think you’re being modest – I suspect I’m the newbie in this debate. Yes, I’m in favour of the Publishing platform, although with the reservations that I outlined in my reply to Linda. There is no place for mindless content that just takes up space and buries the nuggets that people can use to help them.
I think I’m fairly typical of a growing number of users who see LinkedIn as a place to do things that aren’t directly related to recruitment. I spent 30 years working in and eventually running bricks-and-mortar businesses. When I grew up, social media was the “Letters to the Editor” column in the local paper, but I look at today’s plethora of platforms from a business perspective. How can they help me engage with people who can use what I have to offer?
Well, nowadays I offer business advice to SMBs and start-ups, many of whom turn to content for information. Since I also write, I use content as a means of (I hope) demonstrating my expertise in specific niches. My single post to date on LinkedIn did exactly that, and it generated engagement well beyond any post on my own blog, including two direct messages from people wanting to continue the discussion offline. To me, that’s an effective use of my time.
Whether you choose to publish on your own platform or on LinkedIn - or both - depends, I believe, on your standalone strength. In my case, it’s not enough to get me noticed (much), so LinkedIn makes sense. I still own the content, although LinkedIn may choose to publish it elsewhere as well. I think Mark Traphagen’s comments are balanced and along the same lines.
Hope this helps ...