Thank you - much appreciated. I agree 100 percent!
"One of the major problems with the technical SEO was that it was so disconnected from real people."
Exactly. In the end, good content that is both interesting and engaging to followers should be rewarded because it matters to the audience - not merely to the search engines.
For businesses and service professionals, good grammar/spelling is imperative. Would you make a purchasing decision in favor of someone who exhibited carelessness? Probably not. In today's competitive market, you need every advantage. Take care of your commas!
Many times I'll see too many commas because the writer isn't sure if one is necessary or not. It's kind of the nervous tic of content writing. When in doubt, throw in a comma. Great reminders overall in this article.
The number of Likes does not translate into customer engagement, which so many businesses forget and need reminded. Thanks for sharing.
Too many infographics get bogged down with ideas, statistics and words, words, words. To unlock the full potential of an infographic, it must be visually appealing without being verbose. This is a great example - thanks for sharing.
This case further emphasizes the need for all organizations, corporations and small businesses to have the right people managing their social-media accounts. Your Twitter/Facebook/LinkedIn feed is only as good as the people behind the controls. Thanks for sharing.
Too many businesses with Facebook fan pages inundate their followers with information through status updates, photos, direct messages, etc. This all-out assault as the opposite effect that they intend. Thanks for pointing out that important fact once again.
Interesting infographic. Unfortunately, too many companies are hashtag-happy which alienates a number of their customers. It's something for all social media managers to keep top of mind.
Many companies are guilty of forcing their products and services upon the social media audience, so I like the mention of interspersing these sales posts with more general content on the industry and other business happenings.
The idea that engagement with audience means more than a "Like" or a re-Tweet is critical for organizations to keep in mind. Nice piece.
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